Avancerad sökning
Hittade 2 uppsatser som matchar ovanstående sökkriterier.
1. Beauty and the Brand: A Study About Relationships Between Consumers and Cosmetic Brands
Magister-uppsats, Lunds universitet/Företagsekonomiska institutionenSammanfattning : Background: In today’s consumption society, there is an endless amount of cosmetic brands to choose from. Moreover, the global consumption of cosmetics continues to increase, both among male and female consumers, and new cosmetic brands are constantly entering the marketplace. LÄS MER
2. Sustainable Fast Fashion: Paradox or Possibility? From Consumer Insight to Sustainable Marketing
Kandidat-uppsats, Lunds universitet/Företagsekonomiska institutionenSammanfattning : Awareness of sustainability-related issues within the fashion industry has increased. Fast fashion is specifically criticized for its negative impacts on the environment and society. Due to this, several fast fashion companies are trying to position themselves as more sustainable. LÄS MER