Sökning: "B2B perspective"

Visar resultat 1 - 5 av 110 uppsatser innehållade orden B2B perspective.

  1. 1. Sustainability Content on Social Media Marketing with a B2B Perspective : A qualitative multiple case study on sustainability in social media marketing in the global manufacturing industry

    Magister-uppsats, Mälardalens universitet/Akademin för ekonomi, samhälle och teknik

    Författare :Alexander Nordström Käll; Jonas Nyman; [2023]
    Nyckelord :B2B; Social media marketing; Sustainability; Relationship marketing; Trust-commitment;

    Sammanfattning : Purpose: The purpose of this study is to investigate how sustainability can be used in social media marketing to create trust and commitment in B2B relationships with all stakeholders.  Method: Multiple case study with an abductive approach, data collection through nine semi-structured interviews and several sources of secondary data. LÄS MER

  3. 2. Exploring partnerships between staffing agencies and client organizations : A B2B perspective

    Kandidat-uppsats,

    Författare :Alexandra-Maria Matiș; Yara Ahmad; [2023]
    Nyckelord :staffing outsourcing; staffing agency; partnership; B2B perspective;

    Sammanfattning : Outsourcing is a method of staffing where a staffing agency takes on the responsibility of conducting the staffing process. This defines a B2B partnership between the staffing agency and the client organization, which is scarcely connected to outcome success in the partnership literature. LÄS MER

  4. 3. Understanding Sales Performance Using Natural Language Processing - An experimental study evaluating rule-based algorithms in a B2B setting

    Master-uppsats, Stockholms universitet/Institutionen för data- och systemvetenskap

    Författare :Angelica Smedberg; [2023]
    Nyckelord :NLP; Sentiment Analysis; Ruled-based algorithms; TextBlob; VADER; Naïve Bayes; Machine Learning;

    Sammanfattning : Natural Language Processing (NLP) is a branch in data science that marries artificial intelligence with linguistics. Essentially, it tries to program computers to understand human language, both spoken and written. Over the past decade, researchers have applied novel algorithms to gain a better understanding of human sentiment. LÄS MER

  5. 4. Förutsättningar för en cirkulär möbelindustri : en fallstudie på ett nordiskt möbelföretag

    Master-uppsats, Linköpings universitet/Industriell miljöteknik

    Författare :Fritjof Axelsson; Tim Ericson; [2023]
    Nyckelord :Access-based; Barriers; Business models; Circular; Collaborative; Consumption; Economy; Enablers; Furniture; Implementation; Industry; PaaS; Product; PSS; Refurbishment; Remanufacturing; Service; Servitization; Strategy; Sweden; Systems;

    Sammanfattning : The furniture industry is an integral part of the European economy and is now facing economic, environmental, and regulatory challenges. Within the European Union (EU), a large amount of furniture every year goes to incineration or landfill, with only 10% being recycled. LÄS MER

  7. 5. A sales person’s perspective : The perceived usefulness of digital solutions in B2B- selling

    Master-uppsats, Uppsala universitet/Företagsekonomiska institutionen

    Författare :Mary-Ann Eriksson; Erik Rosqvist; [2023]
    Nyckelord :B2B-selling; perceived usefulness; usage of digital solutions; user acceptance;

    Sammanfattning : The purpose of this paper is to enhance our understanding of how salespeople in B2B organizations perceive the usefulness of digital solutions in their work. The use of digital solutions continues to increase in business-to-business (B2B)-selling. LÄS MER