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Visar resultat 16 - 20 av 148 uppsatser som matchar ovanstående sökkriterier.

1. 16. Oatly och Blackstone-krisen : En retorikanalys av krishantering på Instagram

   Kandidat-uppsats, Umeå universitet/Institutionen för kultur- och medievetenskaper

   Författare :Denise Åhnstrand; Almy Kjellberg Olofsson; [2023]
   Nyckelord :Crisis Management; Crisis Communication; Instagram; Oatly; Blackstone; crisis; Krishantering; Kriskommunikation; Instagram; Oatly; Blackstone; kris;

   Sammanfattning : Oatly and the Blackstone Crisis: A Rhetorical Analysis of Crisis Management on Instagram This study looks into the crisis that arose when Oatly announced Blackstone as their new investors. With their new investors Oatly got a backlash with a lot of criticism for the new investment, which affected Oatlys image as a sustainable company. LÄS MER

3. 17. Loyalty Program Termination Recovery - A quantitative study on the efficacy of compensation and explanation recovery efforts in mitigating negative reactions following a loyalty program termination

   D-uppsats, Handelshögskolan i Stockholm/Institutionen för företagande och ledning

   Författare :Marcus Hagström; Karl Granbom; [2023]
   Nyckelord :Loyalty program termination; Service failure; Recovery efforts; Compensation; Explanation;

   Sammanfattning : Loyalty program (LP) practitioners increasingly face the necessity to terminate their LP considering the disadvantages to LP management, the fact that LPs continually fail to be of value to many members and the growing shift towards subscription-based loyalty models. Aware that terminations lead to negative customer reactions, managers will inevitably wonder how to mitigate such reactions so as to retain customers and diminish negative backlash. LÄS MER

4. 18. Catholicism and the Catholic Church in Contemporary Ireland : The Church-State Relationship, the Societal Role of Catholicism and the Applicability of Secularisation Theory in the Aftermath of the Ryan, Murphy and Cloyne Reports

   Master-uppsats, Enskilda Högskolan Stockholm/Avdelningen för östkyrkliga studier

   Författare :Graeme Stirling; [2023]
   Nyckelord :Catholicism; culture and social issues; Catholicism in Ireland; Religiosity and secularisation;

   Sammanfattning : Abstract Throughout the period of 1972-2022 and previously, Catholicism has been a robust aspect of Irish national culture and identity and the institutional Catholic church has enjoyed a degree of sociopolitical influence and extensive co-operation with the Irish state. This has led to characterisations of Ireland as an outlier amidst secularisation patterns worldwide, whilst the 2009 scandals following the publication of the Ryan, Murphy and Cloyne Reports into clerical sexual abuse have led to claims of the collapse of Irish Catholicism and the church. LÄS MER

5. 19. A Cost, A Tweet, A Backlash:Conceptualizing the gendered violence targeting Swedish female members of parliament in relation to the election of 2022

   Master-uppsats, Lunds universitet/Statsvetenskapliga institutionen

   Författare :Jessika Larsson; [2023]
   Nyckelord :VAWIP; ICT’s; Online abuse; feminism; Semiotic violence; Law and Political Science;

   Sammanfattning : An inclusive democracy is of essence to combat the changes that the world is going through seen in the trend of increasing female participation. However, attitudes towards women in the public sphere seems not as progressive as one might believe which is an understudied topic. LÄS MER

7. 20. I don't want your apology

   C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Författare :Amanda Stenberg; Clara Carlberg; [2023]
   Nyckelord :Transgression; Social Media Influencer; Endorsing brands; Response strategy; Mortification strategy;

   Sammanfattning : Social media influencer (SMI) transgressions when endorsing brands have become a current topic and various SMI-related scandals have gained massive media coverage in the past decade. SMIs themselves face backlash and a damaged personal brand image and the endorsing brands express either support or dissociation, through termination of contracts with the endorsed influencer. LÄS MER