Sökning: "Behavioral intention gap"

Visar resultat 1 - 5 av 20 uppsatser innehållade orden Behavioral intention gap.

  1. 1. How do virtual tours affect willingness to pay for property in the real estate market?

    Uppsats för yrkesexamina på avancerad nivå, Luleå tekniska universitet/Institutionen för ekonomi, teknik, konst och samhälle

    Författare :Markus Sjölund; [2023]
    Nyckelord :willingness to pay; property; virtrual tours;

    Sammanfattning : Although virtual tours for properties have existed for some time, it has recently become a highlyrelevant marketing tool for real estate agents. As it enables them to keep up with thecompetition, it has proven especially effective for hard-to-showcase properties. LÄS MER

  3. 2. I want to be sustainable, but I love my car! A mixed-method study of consumer adoption of u-PSS from a Prospect Theory perspective

    D-uppsats, Handelshögskolan i Stockholm/Institutionen för företagande och ledning

    Författare :Josefin Edenborg; Linnéa Falk; [2022]
    Nyckelord :User-Product Service System; Car-Sharing; Prospect Theory; Framing; Mixed-method;

    Sammanfattning : Critical to the transition towards a Circular Economy is for organizations to move from traditional linear, make-use-dispose business models to circular. One such business model, "Use-Oriented Product-Service- Systems'' (u-PSS), has gained increased traction among both scholars and practitioners due to its environmental benefits. LÄS MER

  4. 3. Consumers' involvement of online luxury purchases

    Master-uppsats, Mälardalens universitet/Akademin för ekonomi, samhälle och teknik

    Författare :Rubar Onursal; Nor Reda; [2022]
    Nyckelord :Online luxury; Consumer behavior; Theory of planned behavior; Different generational cohorts.;

    Sammanfattning : ABSTRACT  Date: 2022-06-01 Level: Master thesis in Business Administration, 15 cr  Institution: School of Business, Society and Engineering, Mälardalen University  Authors:   Nor Reda  Rubar Onursal Title: Consumers’ involvement of online luxury purchases Supervisor: Stylianos Papaioannou  Keywords: Online luxury, Consumer behavior, Theory of planned behavior, Different generational cohorts. Research questions: What factors influence consumers’ involvement of luxury purchases online?  Purpose: The purpose of this study is to examine the identified gap in regards to online purchases of luxury goods in the context of cars and how it in turn may influence consumers’ involvement. LÄS MER

  5. 4. Can we play our way to a more circular fashion world? : A quantitative study about the impact of gamification on consumer attitudes and intentions to use C2C apps

    Kandidat-uppsats, Umeå universitet/Företagsekonomi

    Författare :Amanda Arnesson; Sofia Westman; [2022]
    Nyckelord :Sustainable fashion; C2C apps; Gamification; Sustainable consumption; Second hand;

    Sammanfattning : As new styles rapidly replace the old and garments are discarded, fast fashion and clothing consumption contribute to a serious and negative environmental impact. Previous research and fast fashion’s negative sustainability consequences all imply that a change is required. LÄS MER

  7. 5. Analysis of consumer behavior toward organic food products in Sweden

    Master-uppsats, SLU/Dept. of People and Society

    Författare :Neda Yadegari; [2022]
    Nyckelord :Organic food; Sustainable consumption; Theory of Planned Behavior; Consumer behavior; Purchasing intention; Consumer attitude; Subjective norms; Perceived behavioral control; Behavioral intention gap;

    Sammanfattning : Organic food has attracted attention from many consumers in recent years, both in Sweden and internationally. Due to people's growing interest in sustainable production and consumption, many researchers have attempted to identify and explain the motives and barriers that influence the intention to buy and consume organic food. LÄS MER