Sökning: "Brand fit"

Visar resultat 6 - 10 av 188 uppsatser innehållade orden Brand fit.

1. 6. Becoming by Buying : A qualitative study about Brandengagement in self-concept (BESC) in the pre-purchase stage

   Uppsats för yrkesexamina på avancerad nivå, Umeå universitet/Företagsekonomi

   Författare :Philip Brunkes; Lina Johansson; [2023]
   Nyckelord :Fast-Fashion; Brand Engagement in Self-concept; Pre-purchase stage; Self- concept; Consumer decision making process; Self-congruity;

   Sammanfattning : Fast fashion brands provide consumers with constantly available opportunities to update,not only their wardrobes, but themselves. As our identities have become a constant projectto work on, consumption of fast fashion involves the possibilities of trial and error ofpersonal development. LÄS MER

3. 7. Attracting Talent in North of Sweden : A qualitative study on the extent of Person-Organization Fit and Employer Branding for the purpose of talent attraction

   Uppsats för yrkesexamina på avancerad nivå, Umeå universitet/Företagsekonomi

   Författare :Olivia Andersson; Zara Karbalai; [2023]
   Nyckelord :Talent; talent management; talent management lifecycle; talent management process; Attracting; attracting talent; attracting talent management; Employer branding; Employer branding and talent management; Employer branding and P-O fit; Employer branding and attraction; North; North of sweden; talent north of Sweden; P-O fit; P-O fit and talent management; P-O fit and employer branding; Context; Context and strategy; Talent attraction and context; global talent management;

   Sammanfattning : Companies in the North of Sweden are expressing big difficulties to acquire the right competency and the right people to fill voids in their organization. The purpose of this research paper was to gain an understanding of how companies in the north work with selected contributing factors, affecting their ability to attract talent. LÄS MER

4. 8. Finding The Perfect Influencer-Brand Fit: A quantitative study on how the combination of social media influencer type and brand type affects the success of an influencer collaboration.

   C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Författare :Alice Fransson; Emilia Köping-Höggård; [2023]
   Nyckelord :Influencer marketing; Perceived fit; SMI types; Influencer-brand fit; Luxury brands;

   Sammanfattning : In recent years, the use of influencer marketing as a marketing tool has become increasingly popular. With the growth of influencer marketing, different social media influencer (SMI) types have emerged. Previous literature has explored the favorability of one SMI type over another, but none have incorporated brand type as a moderator. LÄS MER

5. 9. Hur representeras kroppspositivismen hos ett av världens ledande träningsklädes-företag? : En semiotisk bildanalys om företaget Gymshark och dess representation av kroppspositivism

   Kandidat-uppsats, Uppsala universitet/Institutionen för informatik och media

   Författare :Amanda Lundqvist; Vian Fadhel; [2023]
   Nyckelord :Ideal; Norm; Kroppspositivism; Normbeteenden; Fitspiration; Representation;

   Sammanfattning : For decades we have been surrounded with societal norms concerning our bodies. This has increased with the popularity of the social media platform Instagram. Pictures are posted everyday of people with the perfect and physically fit body. LÄS MER

7. 10. The role of marketing to avoid product returns in online shopping : how marketers help online consumers to make better purchase decisions and thus avoid product returns

   Master-uppsats, SLU/Dept. of Economics

   Författare :Mohamad Saad El Deen; [2023]
   Nyckelord :E-commerce; high products return; digital marketing; consumer decision journey; avoid products returns;

   Sammanfattning : The increasing alarm about global climate change and the related consequences on the planet and humankind has raised the voices to adopt sustainability within organisations and businesses. The wide spread of the internet and smart devices allowed many consumers to buy their needs through smart devices without the need to travel to physical stores. LÄS MER