Sökning: "Brand meaning"

Visar resultat 21 - 25 av 234 uppsatser innehållade orden Brand meaning.

  1. 21. Hur kaniner, tomtar och humor övertalar dig att köpa ny bil : En semiotisk- och retorisk analys av Volkswagens reklamfilmer av Maja Koch och Linnea Bogren

    Kandidat-uppsats, Umeå universitet/Institutionen för kultur- och medievetenskaper

    Författare :Linnea Bogren; Maja Koch; [2023]
    Nyckelord :;

    Sammanfattning : In today’s society, people are flooded with information from different organizations, with companies competing to capture the attention of consumers. Today’s market requires companies to communicate their brand well to overcome the competition and information overload, which is why companies have recently taken the benefits of communication into account. LÄS MER

  3. 22. The Impact of Sustainability Terminologies of Swedish Manufacturing Companies on Consumer Perception : A Mono-Method Quantitative Study

    Master-uppsats, Umeå universitet/Företagsekonomi

    Författare :Sarafat Hossain; Liana Hakobyan; [2022]
    Nyckelord :sustainability terminologies; branding; brand messaging; manufacturing; sustainable manufacturing; customer perception; Sweden;

    Sammanfattning : Sustainability has fast evolved in business practices, and yet its meaning is often elusive and ambiguous. The component of sustainability is playing an important role in the company’s brand positioning. The popularity and the importance of sustainability in business operations and business representation are still rapidly growing. LÄS MER

  4. 23. Luxury Fashion Brands are Racing to Become Pioneers in The Use of Influencer Marketing: An Exploratory Study on How This Can Be Achieved and The Impacts on Brand Perceptions

    C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Författare :Mariam Elsayed; [2022]
    Nyckelord :Influencer Marketing; Luxury Fashion; Luxury Value; Brand Identity; Brand Image;

    Sammanfattning : As the digital evolution continues to take on the world industry by industry, luxury fashion brands are left with no choice but to adapt to the new means of media consumption. Numerous luxury fashion brands are implementing influencer marketing strategies to communicate their brand's message in novel ways. LÄS MER

  5. 24. The perceived value of place brand ecosystems : An exploratory research on tourist preferences

    Uppsats för yrkesexamina på avancerad nivå, Luleå tekniska universitet/Industriell ekonomi

    Författare :Martin Nordström; [2022]
    Nyckelord :Place branding; Place brand ecosystems; Tourist preferences; Tourist perceptions;

    Sammanfattning : In the pursuit of attracting more tourists in a market where competition is growing on a global scale, place branding has become increasingly more common. An underexplored alternative within the place branding literature is place brand ecosystems, and how they can create value for both the place brand itself as well as the tourists that travel there. LÄS MER

  7. 25. Lärkens framtid i svensk förädlingsindustri : råvaruförsörjning och efterfrågan

    Kandidat-uppsats, SLU/Dept. of Forest Economics

    Författare :Albin Lindquist; [2022]
    Nyckelord :hybridlärk; klimatförändringar; sibirisk lärk; skogsbruk;

    Sammanfattning : Val av trädslag vid skogsföryngring kan ha en stor inverkan på skogsägandets lönsamhet då olika trädslag har olika egenskaper och preferenser gällande exempelvis jordmån och klimat. Felaktiga val av trädarter kan också leda till skador på grund av storm, brand och biotiska skadegörare. LÄS MER