Sökning: "CEO communication"

Visar resultat 1 - 5 av 82 uppsatser innehållade orden CEO communication.

1. 1. The Impact of COVID-19 on Abnormal Tone in Corporate Communication: A Comparative Analysis of Affected and Non-Affected Industries

   Master-uppsats, Göteborgs universitet/Graduate School

   Författare :Muhammad Bilal; Tanvir Reza Akash; [2023-07-03]
   Nyckelord :Abnormal Tone; Affected Non-Affected Industries; CEO Letter; Covid-19; Impression Management; Information Content;

   Sammanfattning : Background and Problem Definition: Effective communication is crucial for stakeholder relationships. CEO letters convey important information, but during crises, companies and industries may misrepresent their financial health to maintain a positive impression, potentially through abnormal tone. LÄS MER

3. 2. Hjälpmedelslogistikens möjligheter: en stagnerad marknad med stor potential

   Master-uppsats, Lunds universitet/Produktionsekonomi

   Författare :Marcus Oknelid; [2023]
   Nyckelord :Digitalization; Sustainable Development Goals SDG ; MDR; Industry 4.0; Closed loop supply chain; Blockchain.; Technology and Engineering;

   Sammanfattning : Abstract Title: The possibilities of healthcare logistics, a stagnated market with great potential Author: Marcus Oknelid Supervisors: Bertil Nilsson, division of industrial management, The faculty of engineering at Lund University. Lars Eiring, CEO, Myloc AB Examiner: Johan Marklund, division of industrial management, The faculty of engineering at Lund University. LÄS MER

4. 3. - Sålt vår själ...? Men det är ju precis tvärtom! : En kvalitativ studie av Oatlys kriskommunikation under krisen med Blackstone Growth.

   Kandidat-uppsats, Uppsala universitet/Institutionen för informatik och media

   Författare :Vilma Rosenblad; Wilma Nordin; [2023]
   Nyckelord :Corporate Social Responsibility; Crisis communication; Image Repair Theory; Situational Crisis Communication Theory; critical rhetorical analysis; Oatly; Blackstone Growth.; Image Repair Theory; Situational Crisis Communication Theory; kriskommunikation; kritisk retorikanalys; Oatly; Blackstone Growth; Corporate Social Responsibility;

   Sammanfattning : The purpose of this study is to examine how the oat milk company Oatly applies crisis communication strategies and rhetorical components to maintain a good reputation and legitimacy in relation to the crisis regarding the investment firm Blackstone Growth. Creating a discrepancy between the way Oatly act and the way they present themselves; Oatly is presented as a sustainable company while Blackstone has been criticized to jeopardize environmental and human rights issues. LÄS MER

5. 4. Navigating the Growth Paradox in an Incumbent Business Context : Managerial Implications from a Degrowth Perspective

   Master-uppsats, Umeå universitet/Företagsekonomi

   Författare :Sabrina Dietrichs; Gitte Thorsén; [2023]
   Nyckelord :Degrowth; Degrowth Frameworks; Growth Paradigm; Growth Paradox; Organizational Paradox Theory; Managerial Paradox Response; Post-Growth Economy;

   Sammanfattning : Our study investigates how the organizational growth paradox is perceived and managed by incumbent firms from a degrowth perspective. There is a growing critique against the growth paradigm, an increasing support for its abandonment. Scholars are calling for a paradigm shift towards a post-growth economy. LÄS MER

7. 5. Skapandet av ett legitimt scenframträdande

   Kandidat-uppsats, Lunds universitet/Institutionen för strategisk kommunikation

   Författare :Tess Rosa Linnea Bandstein; Sara Landorph Nielsen; [2023]
   Nyckelord :Organizational legitimacy; social sustainability; CEO-letter; strategic communication; Goffman; dramaturgy; Social Sciences;

   Sammanfattning : Byggandet av en organisation som externt uppfattas som trovärdig och legitim är av stor vikt för att långsiktigt värna om organisationens överlevnad. Detta görs exempelvis genom att kommunicera om organisationens hållbarhetsprestationer och visioner, och utgör grunden för hur organisationen följaktligen uppfattas av sina intressenter. LÄS MER