Sökning: "Chinese localization"

Visar resultat 1 - 5 av 10 uppsatser innehållade orden Chinese localization.

  1. 1. Translation Strategies for Chinese Mythology in Video Games : Comparing Effectiveness of Different Strategies by Meaning and Theme

    Kandidat-uppsats, Uppsala universitet/Institutionen för lingvistik och filologi

    Författare :Oscar Lindeborg; [2023]
    Nyckelord :Chinese translation; Chinese localization; Translation strategy; Chinese mythology; Chinese video games; Video games; Amazing Cultivation Simulator;

    Sammanfattning : In this essay I will examine selected words from the video game Amazing Cultivation Simulator by GSQ Games. Amazing Cultivation Simulator is a video game developed in China and contains heavy themes of Chinese Fantasy. LÄS MER

  3. 2. Internationalization of Digital Firms from Emerging Markets - Multiple Case Study Based on Chinese Digital Firms

    Master-uppsats, Uppsala universitet/Företagsekonomiska institutionen

    Författare :Jianfeng Yang; Manying He; [2023]
    Nyckelord :Digitalization; Digital Firms; Emerging Market; Internationalization;

    Sammanfattning : Digitalization has reshaped the internationalization process of most firms, especially giving a new way for digital firms. Most of the previous research was based on the internationalization of developed countries, and the perspectives of emerging markets were relatively limited, and digital firms were also no exception. LÄS MER

  4. 3. Vinna eller försvinna : Det västerländska lyxvarumärkets integration i Kina: digital marknadskommunikation och kulturella skillnader

    Kandidat-uppsats, Södertörns högskola/Företagsekonomi

    Författare :Daniella Sagun; [2022]
    Nyckelord :China; standardization; localization; international marketing; luxury brand;

    Sammanfattning : The paper studies cultural differences in marketing communication between the West and China, as well as how marketing communication differs between different Western luxury segments, in which extend luxury brands Louis Vuitton, BMW and Rolex use standardized or localized marketing strategies when integrating on digital platforms in China. The study draws attention to China as a unique phenomenon where great interest in luxury is mixed with new technology and strict political conventions. LÄS MER

  5. 4. The Dark Souls of Internationalization : Video Game Developers Enter the Chinese Market

    Master-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Författare :Michael Wagner; [2020]
    Nyckelord :Video Games; Internationalization; China; Institutional Environment; Localization; Piracy;

    Sammanfattning : This thesis analyzes how the institutional environment of the Chinese market affects market entry by foreign PC video game developers. The thesis utilizes a qualitative, multiple case study of five independent PC video game developers from around the world. LÄS MER

  7. 5. The Cultural Adaptation of Playful Learning : Aspects to consider when culturalizing a children’s educational game for the Chinese market

    Magister-uppsats, Högskolan i Skövde/Institutionen för informationsteknologi

    Författare :Jon Victor Bankler; [2019]
    Nyckelord :Game Localization; Culturalization; Educational Games; Serious Games; China;

    Sammanfattning : This study explores suitable applications of culturalization in the case of educational games for children, specifically in relation to the Chinese market. Culturalization, in the context of video games, are design choices and adjustments applied to a product in order to cater to the needs of different cultural environments. LÄS MER