Sökning: "Communication for Development campaigns"

Visar resultat 1 - 5 av 43 uppsatser innehållade orden Communication for Development campaigns.

  1. 1. JAKTEN PÅ HÅLLBARHET. En semiotisk bildanalys av svenska modeföretags innehåll och kommunikation på Instagram under Black Week

    Kandidat-uppsats, Göteborgs universitet/Institutionen för journalistik, medier och kommunikation

    Författare :Natalie Hedberg; Moa Lidö Mannervik; [2024-03-06]
    Nyckelord :Black Friday; Black Week; CSR; Greenwashing; Hållbarhetskommunikation; Instagram; Konsumtion; Semiotik;

    Sammanfattning : This undergraduate thesis employed a qualitative content analysis that includes a semiotic approach, incorporating both denotation and connotation, to examine advertising campaigns on Instagram from three Swedish fashion companies during Black Week. The Swedish fashion companies that were examined are Haglöfs, Gina Tricot and Kappahl. LÄS MER

  2. 2. “OM DU VILL UPPLEVA ÄKTA KÄRLEK & FÅ DITT HJÄRTA KROSSAT” - En tematisk innehållsanalys av den svenska BookTok-gemenskapen på det sociala mediet TikTok

    Kandidat-uppsats, Göteborgs universitet/Institutionen för journalistik, medier och kommunikation

    Författare :Louise Lindquist; Alva Lundmark; Tuva Rosén; [2023-03-10]
    Nyckelord :Sociala medier; TikTok; BookTok; Bokgemenskap; Läsaridentitet; Bokläsning; Performativity Theory; Social Worlds;

    Sammanfattning : Executive summary Today Swedish youth are increasingly spending more time on social media meanwhile the degree of book reading is decreasing. This development has led to negative consequences like inferior performance amongst Swedish students. LÄS MER

  3. 3. Customer engagement and co-creation in crowdfunding : Multi-case study on tabletop Kickstarter campaigns

    Kandidat-uppsats, Jönköping University/IHH, Företagsekonomi

    Författare :Michael Polatos; Andrii Kernitskyi; [2023]
    Nyckelord :Customer engagement; Kickstarter; co-creation co-destruction of value; S-D logic;

    Sammanfattning : Background: Crowdfunding is a new form of financing that has gained popularity among entrepreneurs seeking to fund innovative and creative projects. It involves collecting small amounts of money from a large number of potential backers through specialised websites. LÄS MER

  4. 4. To What Extent did Social Media and Communication Strategies Help Victims of Domestic Violence During the COVID-19 Lockdown in Thailand? : A Case Study of the "Stop Violence Against Women Campaign"

    Master-uppsats, Malmö universitet/Institutionen för konst, kultur och kommunikation (K3)

    Författare :Felicia Andersson; [2023]
    Nyckelord :;

    Sammanfattning : In the midst of the formidable challenges imposed by the COVID-19 lockdown, the "Stop Violence Against Women" campaign emerged as a resilient and proactive response, harnessing the influential capabilities of social media and strategic communication to combat the pervasive issue of gender-based violence in Thailand. This comprehensive study, deeply rooted in the realms of public sphere theory, development theory, and digital activism, explores the multifaceted dimensions of the campaign's profound impact. LÄS MER

  5. 5. Illustrative Mapping of Migration Campaigns in the Southern European Region during the COVID-19 Pandemic : A comparative approach

    Master-uppsats, KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Författare :Manuele Micheloni; [2022]
    Nyckelord :Digital Migration; Migration; Southern Europe; Data Visualization; Digital Campaign; COVID 19; Policy Development; Public Fundings; Migration Narratives; Digital Migration; Migration; Södra Europa; Datavisualisering; Digitalkampanj; COVID 19; Policyutveckling; Offentlig Finansiering; Migrationsnarrativ;

    Sammanfattning : Within the contemporary migration field, from a theoretic point of view, the communication aspect of it has been identified as an emerging priority, as its impact can affect both the public opinion and policymaking itself. In order to identify trends portraying migration narratives, as ways of representing the migration phenomena in a set historiographical context, a dataset comprehending migration-related campaigns has been developed during the timeframe 2009 - 2018. LÄS MER