Sökning: "Conscious consumers"

Visar resultat 16 - 20 av 153 uppsatser innehållade orden Conscious consumers.

  1. 16. Bilarna räddar världen : En kvalitativ studie om hur miljöfrågan framhävs i svensk bilreklam

    Kandidat-uppsats, Linnéuniversitetet/Institutionen för medier och journalistik (MJ)

    Författare :Albin Andersson; Jakob Norrman; [2022]
    Nyckelord :Volvo; Volkswagen; Kia; Toyota; metakommunikation; socialsemiotik; meningsskapande; reklamfilm; ideationella berättarfunktioner; commodity self; realm of conversion; miljömedvetenhet;

    Sammanfattning : Environmental issues are a hot topic in political debates and residents are becoming more and more aware of them, forcing car manufacturers to follow a strategy based on these principles. Our goal with the study is to analyze four different car manufacturers' commercials to find out how they create their commercials to succeed in selling and make a product that is stressful for climate emissions appear harmless. LÄS MER

  3. 17. Consumer preferences for tofu characteristics in Sweden : a discrete choice experiment

    Master-uppsats, SLU/Dept. of Economics

    Författare :Mira Janna Doro Weigel; [2022]
    Nyckelord :sustainable consumption; climate friendly food; plant-based proteins; willingness to pay; legumes; soya bean;

    Sammanfattning : The extensive consumption of meat products is increasingly criticized as it is associated with environmental, ethical, and social dilemmas. This is closely related to production systems and factory farming, which lead to high emissions and strain on planetary boundaries. LÄS MER

  4. 18. Att möta den gröna efterfrågan : Hur grön marknadsföring kan hjälpa veganer att lätta sitt samvete genom ett medvetet konsumtionsbeteende.

    Kandidat-uppsats, Linköpings universitet/Institutionen för ekonomisk och industriell utveckling

    Författare :Karolina Drake af Hagelsrum; Linnea Svennblad; [2022]
    Nyckelord :Grön marknadsföring;

    Sammanfattning : To meet the green demand How green marketing can help vegans ease their conscience through conscious consumption. The purpose of this study is to explore how green marketing can help vegans ease their conscience through conscious consumption. LÄS MER

  5. 19. Security in Smart Locks : Do Consumers Care?

    M1-uppsats, Blekinge Tekniska Högskola/Institutionen för datavetenskap

    Författare :Jonathan Zedig; [2022]
    Nyckelord :Smart locks; Internet of Things; Security; Smart home protocol;

    Sammanfattning : Background. Smart door locks are either replacing or adding on to more regular mechanical locks today. They come in many different sizes and with many different functionalities. Today, most consumer advertisements focus on the functionalities of the locks and not so much on security. LÄS MER

  7. 20. Swedish generation Z students as sustainable grocery shoppers and their consumer decision making

    Kandidat-uppsats,

    Författare :Hanna Björnler; Amour Wamaitha; Douglas Falk; [2022]
    Nyckelord :Sustainable groceries; Consumer decision making; Gen Z; students; budget austerity;

    Sammanfattning : Background: Macroenvironmental effects are causing change in consumers decision making. These changes can affect the consumers choice of groceries, hence also the purchasing of sustainable groceries. LÄS MER