Sökning: "Consumer Gender"

Visar resultat 21 - 25 av 243 uppsatser innehållade orden Consumer Gender.

1. 21. AI-Narration Acceptance Among Frequent Audiobook Users: A Quantitative Study on Demographics and Personal Characteristics of Consumers

   C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Författare :Zulaika Molin; [2022]
   Nyckelord :AI-narration; Audiobooks; Consumer acceptance;

   Sammanfattning : This comprehensive survey study examines consumer acceptance of AI-narration, along with demographic and individual characteristics that may influence the general acceptance of synthetic speech, including age, gender, importance of the narrator, previous technological experience, and frequency of audiobook use. The study also includes an experiment to evaluate general acceptance of AI-narration, which did not reveal any negative attitudes towards AI-narration, contrary to the initial hypotheses. LÄS MER

3. 22. Men & Cosmetics: A Problem of Consumer Understanding? : Perception of French Consumers about male cosmetics

   Magister-uppsats, Umeå universitet/Företagsekonomi

   Författare :Aline Smeeckaert; Baptiste Martin; [2022]
   Nyckelord :Gender; Cosmetics; Men’s Grooming; Male Cosmetics; Men Consumer Behavior; Self-concept; Body Image; Brand Personality; Masculinity;

   Sammanfattning : Background: The cosmetics industry has historically been associated with women, and much research has focused on them. However, the male cosmetics market has been growing rapidly for several years around the world. Nevertheless, little attention has been paid to men and their new way of life and consumption. LÄS MER

4. 23. Heritage cereals : tasty and sustainable? : acceptance and important qualities of heritage cereals

   Master-uppsats, SLU/Dept. of Urban and Rural Development

   Författare :Malin Ekblad; [2022]
   Nyckelord :heritage cereals; consumer awareness; consumer acceptance; consumer preference; food quality;

   Sammanfattning : Heritage cereals, a group of cereals that have not been subjected to modern crop breeding, have been getting attention due to their generally high genetic diversity, traits like high drought and disease tolerance as well as high nutritional values. Knowledge about how consumers relate to heritage cereals in Sweden is limited, and therefore this thesis aims to, firstly, explore acceptance, awareness and preferences among a specific consumer group; students in the agriculture program at the Swedish University of Agricultural Sciences, and, secondly, quality perception in relation to heritage cereals among consumers, bakers and retailers, in a Swedish context. LÄS MER

5. 24. How does CSI influence consumer buying behaviour? The mediating role of corporate image and the moderating role of consumers’ demographic factors.

   Magister-uppsats, Uppsala universitet/Företagsekonomiska institutionen

   Författare :XU YUNSHU; YAO KAIYU; [2022]
   Nyckelord :Corporate social irresponsibility; corporate image; consumer buying behaviour;

   Sammanfattning : Given the increasingly complex nature of contemporary companies, the risk of corporate social irresponsibility (CSI) behaviours is increasing; it is important for organisations to prevent incidences of CSI to maintain competitive advantage. This study investigates the impact of CSI behaviour on both corporate image and consumer buying behaviour. LÄS MER

7. 25. Blue Blood and Smooth Skin : Interdependent Relationships Between Feminine Hygiene Product Commercials, Feminism, and Women’s Self-Esteem

   Magister-uppsats, Malmö universitet/Institutionen för konst, kultur och kommunikation (K3)

   Författare :Nina Lotz; Dionne Tilborghs; [2022]
   Nyckelord :feminism; feminine hygiene products; menstruation; body hair; women´s self-esteem; advertising; binary clean messy ; stigma; normatization;

   Sammanfattning : The portrayal of women in commercials is intertwined with patriarchal structures and power hierarchies found in Western contemporary society, which stem from the Judeo-Christian binary of a ‘clean/messy’ body as introduced by St. Augustine (354 – 430 CE). LÄS MER