Sökning: "Consumer culture theory"

Visar resultat 26 - 30 av 179 uppsatser innehållade orden Consumer culture theory.

1. 26. Secret sustainability: A case study of why a company might go silent with its green achievements

   D-uppsats, Handelshögskolan i Stockholm/Institutionen för företagande och ledning

   Författare :Antonia Alan; Jenny Trolläng; [2022]
   Nyckelord :Greenhushing; Green Blushing; Green Communication; Green Marketing; Corporate Social Responsibility;

   Sammanfattning : Greenhushing is acknowledged as a growing concerning behavior referring to when companies deliberately avoid communicating their green achievements. Thus, while companies do substantial work within sustainability, these efforts are strategically or involuntarily not communicated, but why? The research field on greenhushing remains nascent, and scholars have inadequately explained why greenhushing occurs, particularly has previous literature overlooked the strategic perspective and company- specific circumstances. LÄS MER

3. 27. Where should I buy my sofa? : A qualitative study on Swedish digital natives in the omni-channel furniture retailing environment

   Master-uppsats, Jönköping University/Internationella Handelshögskolan

   Författare :Arold Visser; Magdalena Molin; [2022]
   Nyckelord :Digital natives; Omni-channel; Physical store; Customer Purchasing behavior; Consumer Culture theory; Channel selection; E-commerce; E-WoM; Furniture retailing; Customer journey;

   Sammanfattning : Abstract  Background: E-commerce and omni-channel retailing strategies have emerged with digitalization. Digital channels have affected many parts of the daily life for consumers and as a result the consumer’s decision-making processes have become more complex. LÄS MER

4. 28. Blue Blood and Smooth Skin : Interdependent Relationships Between Feminine Hygiene Product Commercials, Feminism, and Women’s Self-Esteem

   Magister-uppsats, Malmö universitet/Institutionen för konst, kultur och kommunikation (K3)

   Författare :Dionne Tilborghs; Nina Lotz; [2022]
   Nyckelord :feminism - feminine hygiene products - menstruation - body hair - women´s self-esteem - advertising - binary clean messy - stigma - normatization;

   Sammanfattning : The portrayal of women in commercials is intertwined with patriarchal structures and power hierarchies found in Western contemporary society, which stem from the Judeo-Christian binary of a ‘clean/messy’ body as introduced by St. Augustine (354 – 430 CE). LÄS MER

5. 29. The Popeye Paradox: Understanding Barriers to Plant-Based Consumption Maintained by Masculine Identities A Phenomenological Study on Dutch Vegan Bodybuilders

   Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Iris Martine Theresia Arts; Siannie Quartero; [2022]
   Nyckelord :Plant-Based Consumption; Gender Identity Maintenance; Stigma; Legitimization; Lifestyle Transitioning; Hyper-Masculinity; Z-MET; Business and Economics;

   Sammanfattning : Purpose: A Contribution to the understanding of plant-based consumption by researching how bodybuilders navigate identity issues associated with a plant-based diet. Theoretical Perspective: We take on a consumer culture theory perspective by researching identity theory, stigma, lifestyle transitioning, and legitimization strategies of the subculture. LÄS MER

7. 30. Who am I without my stuff?

   Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Dóra Nagy; Johanna Patricia Bernuy Siancas; [2022]
   Nyckelord :immigration; migrants; acculturation; identity; consumer culture; Business and Economics;

   Sammanfattning : In a world where migration has dramatically increased over the last 30 years, migrant consumers have become an important market actor. When migrant consumers geographically relocate they potentially experience changes in their identity, while different factors influence their acculturation to the host culture. LÄS MER