Sökning: "Consumer culture theory"
Visar resultat 31 - 35 av 179 uppsatser innehållade orden Consumer culture theory.
31. Weapons of Brand Destruction: Exploring the different methods and strategies used by Online Anti-Brand Communities aimed to harm brands
Magister-uppsats, Lunds universitet/Företagsekonomiska institutionenSammanfattning : Aim: The aim of this paper was to shed light on the different methods/strategies that Anti-Brand Communities (ABCs) use in order to cause harm to particular brands. Purpose: The purpose of this paper is to offer assistance to brand managers through Anti-Brand Community-insights, as a means of combating the increasingly growing number of ABCs. LÄS MER
32. Sustainable Prosumer Identity projects and motives
Master-uppsats, Lunds universitet/Institutionen för tjänstevetenskapSammanfattning : As people develop different identities throughout their lifespan, unparalleled challenges such as climate change and COVID-19 and the great tendency to adapt to more sustainable life have encouraged them to opt for types of identities that are more suitable to overcome such challenges. Identities based on purchasing products and services for self-consumption have become less attractive, an inactive stance has been supplanted with a more active one where a growing number of people are more conscious of the adverse effects of their consumption on the environment and society, and more inclined to disengage from the market by refusing overconsumption and forming an identity that is denoted by anti-consumption or self-production. LÄS MER
33. Adapt to survive in the era of Industry 4.0 : Exploring success factors that aid the implementation of Industry 4.0 within retail operations
Master-uppsats, Stockholms universitet/Operations Management; Stockholms universitet/Management & OrganisationSammanfattning : Ensuring the long-term survival and competitiveness of the company is of paramount importance. As a company, adapting to Industry 4.0 (4IR) brings many new opportunities through new technologies that are developing exponentially. In logistics, companies will be able to achieve shorter lead times, fewer errors and greater flexibility. LÄS MER
34. Play it cool - Understanding Consumer Identity Performances through Musical Taste
Magister-uppsats, Lunds universitet/Företagsekonomiska institutionenSammanfattning : Sharing music and displaying one’s musical preferences have become an inseparable part of the content circulating on social media, dating apps, and the online world as a whole. Accordingly, music-streaming services are providing users with more and more functions to share musical content on other platforms and even introduced summaries of their annual music consumption. LÄS MER
35. Circular Economy in Sweden: a critical discourse analysis of the Swedish government’s strategy to transition
Kandidat-uppsats, Lunds universitet/SociologiSammanfattning : The concept of a circular economy (CE) has gained traction in the EU as a pathway towards sustainability. However, beyond the goal of closing resource loops there is no consensus on the key components of CE. LÄS MER
