Sökning: "Convince"
Visar resultat 11 - 15 av 269 uppsatser innehållade ordet Convince.
11. TikToks kraft att påverka : En analys av företags övertalningsstrategier på TikTok
Kandidat-uppsats, Umeå universitet/Institutionen för kultur- och medievetenskaperSammanfattning : The study aims to reveal companies' persuasion strategies on TikTok. TikTok has shown to be an effective marketing tool and today consumers feel like they often overspend their money on stuff they can't afford. This context birthed the idea to our study. LÄS MER
12. Framtagande av en prototyp som stöder ett mer hållbart konsumtionsbeteende gällande e-returer
Kandidat-uppsats, Stockholms universitet/Institutionen för data- och systemvetenskapSammanfattning : På grund av den ökade klädkonsumtionen inom e-handeln har antalet digitala returer ökat markant, vilket har bidragit till ohanterbara mängder returer för återförsäljare inom e-handeln. En stor mängd av dessa returer slängs eller bränns upp och orsakar på så sätt negativ påverkan på miljön. LÄS MER
13. CYBERSECURITY LEADERSHIP COMPETENCIES IN RESPONSE MODE
Kandidat-uppsats, Högskolan i Skövde/Institutionen för informationsteknologiSammanfattning : Due to the sophistication of cyber threats, organizations need to be defended on a strategic level, leading to the emergence of the cybersecurity leader role. However, the necessary competencies required for successful response are not fully understood due to the unique demands of the role. LÄS MER
14. Greenwashing in the fast fashion industry : Greenwashing in the fast fashion industry: The role of consumer education
Kandidat-uppsats, Jönköping University/IHH, FöretagsekonomiSammanfattning : Background: Every time sustainability has a more important role in the fashion industry and more consumers have higher environmental consciousness and look out for sustainable products in that area and companies that are genuinely sustainable. But the main problem is that lots of companies claim to be sustainable, but they are not and use the tactic of greenwashing, to attract consumers and trick them to purchase their products. LÄS MER
15. "Help your parents see that you're right and they're wrong" : En kritisk diskursanalys av Oatlys reklamkampanj Help Dad
Kandidat-uppsats, Umeå universitet/Institutionen för kultur- och medievetenskaperSammanfattning : The aim for this study is to research Oatlys advertising campaign Help Dad from the perspective of how their values concerning sustainability are shown through the campaign. Based on the findings and result of the analysis, a discussion is held on if and how Oatly create discussions within society. LÄS MER