Sökning: "Culture and Marketing"

Visar resultat 56 - 60 av 572 uppsatser innehållade orden Culture and Marketing.

1. 56. The Perception and Attitude of Tea Tourism from Tourists’ perspective : A case study of Longjing Tea

   Magister-uppsats, Uppsala universitet/Institutionen för samhällsbyggnad och industriell teknik

   Författare :Xinyue Li; [2022]
   Nyckelord :;

   Sammanfattning : Tea has a long history in China. The combination of the tea industry and tourism industry is conducive to promoting and disseminating tea culture. It can also bring more economic and cultural benefits to the tourism industry. Tea tourism focuses on participation, which brings tourists a personalized, experiential, and leisurely experience. LÄS MER

3. 57. Made by Sweden : Country-of-origin as part of brand identity

   Magister-uppsats, Jönköping University/IHH, Företagsekonomi

   Författare :Rebeka Matukevica; Alina Yassin; [2022]
   Nyckelord :Country-of-origin; Brand Identity; Country-of-origin Branding; COO impact on Brand Identity; SMEs;

   Sammanfattning : BACKGROUND A great interest of researchers has been attracted to the phenomenon of country-of-origin (Andéhn et al., 2016). It is argued that companies could increase competitiveness in the market by implementing a COO into the company's branding strategy (Guercini & Ranfagni, 2013). LÄS MER

4. 58. Lika barn leka bäst : En fallstudie om Mimer AB:s varumärkesidentitet- och image uppfattad av studenter

   Kandidat-uppsats, Mälardalens universitet/Akademin för ekonomi, samhälle och teknik

   Författare :Emma Aronsson; Johanna Björk; Johanna Olsson; [2022]
   Nyckelord :Identitetsprisman; Varumärkesidentitet; Varumärkesimage; Marknadskommunikation;

   Sammanfattning : Date: 2022-06-02 Level: Bachelor Thesis in Business Administration, 15 cr  Institution: School of Business, Society and Engineering, Mälardalens University  Title: Birds of a feather flock together - A case study about Mimer AB’s brand identity- and image perceived by students. Supervisor: Lennart Haglund  Keywords: The Identity Prism, brand identity, brand image, marketing communication  Research questions: How do Mimer identify their brand towards students?What is the students’ image of Mimer?Which are the differences between the received image and the identity communicated by Mimer?   Purpose: The purpose of this study is to examine students’ perception about the housing association Mimer AB. LÄS MER

5. 59. Bibliophiles : Amateur Reviews in a Media Compact Society

   Master-uppsats, Lunds universitet/Medie- och kommunikationsvetenskap; Lunds universitet/Institutionen för kommunikation och medier

   Författare :Alva Svenning; [2022]
   Nyckelord :Literary field; Bourdieu; social media logic; user agency; Facebook groups; readers; mediatization; book industry; amateur reviews; literary critics; Social Sciences;

   Sammanfattning : Bourdieu once spoke of ‘autonomy’ as a cornerstone to the making of a field, an element that demands the creation of contextually tied social values and hierarchies. Within the literary field, these hierarchical structures have been embedded for a long time, ranking cultural producers and other industry-leading agents above the social and the common; the ordinary reader. LÄS MER

7. 60. Arnold är stark, Zlatan är bäst och Svensson är man : en text- och bildanalys av tidskrifter om mäns kroppsideal

   Kandidat-uppsats, Linnéuniversitetet/Institutionen för idrottsvetenskap (ID)

   Författare :Carmen Walker; Ebba Karlsson; [2022]
   Nyckelord :Män; kroppsideal; mannens kropp; sinnesmarknadsföring; färgpsykologi; media; marknadsföring;

   Sammanfattning : As a further study of the authors' previous work on how the concept of body ideal is defined in gym culture and how body ideal affects the individual, the authors in this work have included media influence as a problem. The question that is answered is “How has the media portrayed the male body, then compared to now? (from 2010 onwards)” and ”How has the picture changed over time with similarities and differences?". LÄS MER