Sökning: "Data-driven culture"

Visar resultat 21 - 25 av 43 uppsatser innehållade orden Data-driven culture.

  1. 21. IT’S IN THE DATA : A multimethod study on how SaaS-businesses can utilize cohort analysis to improve marketing decision-making

    Master-uppsats, Linköpings universitet/Institutionen för ekonomisk och industriell utveckling

    Författare :Gustav Fridell; Saam Cedighi Chafjiri; [2020]
    Nyckelord :saas; software as a service; software-as-a-service; data; cohort; cohort analysis; cohort-analysis; marketing; decision-making; decision making; marketing decision-making; marketing decision making; data; subscription; pricing model; data-driven; data driven; analytics; metrics; multimethod; multimethodology; action reserach; growth; profitability; segment;

    Sammanfattning : Incorporating data and analytics within marketing decision-making is today crucial for a company’s success. This holds true especially for SaaS-businesses due to having a subscription-based pricing model dependent on good service retention for long- term viability and profitability. LÄS MER

  3. 22. A Look into Organising in the Era of AI

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Gustaf Linder; Luheng Zhang; [2020]
    Nyckelord :Narrow Artificial Intelligence; Organisation; Organising; The Four Frames; Business and Economics;

    Sammanfattning : Artificial Intelligence (AI) is advancing rapidly. It is beginning to appear in personal life, business sectors, society, and shows impacts on each these contexts. The purpose of this study is to increase our understanding of how narrow AI could potentially affect the way we will organise. LÄS MER

  4. 23. “Jag tror att man som företag säger sig vara ganska datadriven i sina beslut” : En kvalitativ studie om Business intelligence och datadrivenhet i ett svenskt konsultföretag

    Kandidat-uppsats, Södertörns högskola/Institutionen för naturvetenskap, miljö och teknik

    Författare :Antonia Johansson; Filip Lindgren; [2020]
    Nyckelord :Work Systems; Business intelligence; Data-driven; Technology acceptance; Digital maturity; Analytical maturity; Data driven organization; Arbetssystem; Business intelligence; Datadrivet; Acceptans för IT-stöd; Digital mognad; Analytisk mognad; Datadriven organisation;

    Sammanfattning : In an increasingly digital world, companies need to be at the forefront of development in order to gain market share and be competitive. Therefore this qualitative case study intends to investigate how Business intelligence should be implemented to increase the technology acceptance among the employees. LÄS MER

  5. 24. A case study of how Industry 4.0 will impact on a manual assembly process in an existing production system : Interpretation, enablers and benefits

    Master-uppsats, KTH/Industriell produktion

    Författare :Marcus Nessle Åsbrink; [2020]
    Nyckelord :Industry 4.0; Manufacturing; Manual Assembly; Assembly Systems; Existing Production Systems; Modularization; Lean; Human Robot Collaboration; Data-driven Services; Industrial Internet of Things; Cyber Physical Systems; Smart Factory; Industry 4.0; Tillverkning; Manuell montering; Monteringssystem; Existerande produktionssystem; Modularisering; Lean; Människa-Robot-samarbete; Data-drivna tjänster; Sakernas internet; Cyberfysiskt system; Smart fabrik;

    Sammanfattning : The term Industry 4.0, sometimes referred to as a buzzword, is today on everyone’s tongue and the benefits undeniably seem to be promising and have potential to revolutionize the manufacturing industry. But what does it really mean? From a high-level business perspective, the concept of Industry 4. LÄS MER

  7. 25. The Major Challenges in DDDM Implementation: A Single-Case Study : What are the Main Challenges for Business-to-Business MNCs to Implement a Data-Driven Decision-Making Strategy?

    Kandidat-uppsats, Jönköping University/IHH, Företagsekonomi

    Författare :Matilda Varvne; Simon Cederholm; Anton Medbo; [2020]
    Nyckelord :DDDM Data-Driven Decision-Making ; DDBM Data-Driven Business-Model ; DDDM challenges; BD Big Data ; BDA Big Data Analytics ; and BI A Business Intelligence and Analysis ;

    Sammanfattning : Over the past years, the value of data and DDDM have increased significantly as technological advancements have made it possible to store and analyze large amounts of data at a reasonable cost. This has resulted in completely new business models that has disrupt whole industries. LÄS MER