Sökning: "German Consumers"

Visar resultat 1 - 5 av 68 uppsatser innehållade orden German Consumers.

  1. 1. How the purchase decision-making process in mature versus growing ecommerce markets changed due to the forced e-commerce adoption caused by COVID-19 : a comparison between German and Greek consumers

    Master-uppsats, Uppsala universitet/Företagsekonomiska institutionen

    Författare :Sondra Gross; [2023]
    Nyckelord :COVID-19; E-commerce; Online Shopping; Consumer Buying Behavior; Decision-making Process;

    Sammanfattning : The outbreak of the COVID-19 pandemic has brought about many changes in the way consumers operate. Strict lockdowns all over the world have forced consumers to adopt online shopping and reevaluate their entire perception of e-commerce and the role it plays in their lives. LÄS MER

  3. 2. A stakeholder-based analysis of potential photovoltaic systems’ contributions within the German government’s capacity addition plans to 2030

    Master-uppsats, Uppsala universitet/Institutionen för geovetenskaper

    Författare :Felix Rüsseler; [2023]
    Nyckelord :German Energy Transition; Photovoltaics; Photovoltaics System Types; Renewable Energy Policies; Stakeholder Interviews; Sustainable Development;

    Sammanfattning : The ongoing energy transition in Germany foresees significant increases in the share of renewable energies in the country’s electricity mix until 2030. A share of 80% is targeted and photovoltaics should have a major contribution with a total capacity of 215 Gigawatts aimed to be installed. LÄS MER

  4. 3. Personaliserad marknadsföring inom dagligvaruhandel online i EU : En kvalitativ studie om hur svenska och tyska konsumenter uppfattar personaliserad marknadsföring

    Kandidat-uppsats, Södertörns högskola/Institutionen för samhällsvetenskaper

    Författare :Emelie Vedin; Mina Doderovic; [2023]
    Nyckelord :Personalized marketing; Perception; Online grocery stores; Sweden; Germany; GDPR.; Personaliserad marknadsföring; Uppfattning; Dagligvaruhandel online; Sverige; Tyskland; GDPR.;

    Sammanfattning : Personaliserad marknadsföring är betydelsefullt för e-handeln och dess framgång. “Personaliserad marknadsföring definieras som att designa och leverera skräddarsydda produkter och tjänster till enskilda kunder, personaliserad marknadsföring innebär med andra ord differentierade erbjudanden för enskilda kunder” (Chandra, Verma, Marc Lim, Kumar & Donthu 2022, s. LÄS MER

  5. 4. Kan vi lita på ett Premium Fashion företags hållbarhetsarbete?

    Kandidat-uppsats, Lunds universitet/Institutionen för tjänstevetenskap

    Författare :Sara Perlman; Filippa Waldenström Bjørn; [2023]
    Nyckelord :Keywords: Sustainability; Green Marketing; Legitimacy; Institutional Organisation; Corporate Social Responsibility; Certifications; Premium Fashion Company; Business and Economics;

    Sammanfattning : Translated title: Can We Trust a Premium Fashion Company's Sustainability Work?: A Qualitative Study on a Premium Fashion Company in Germany and How Their Sustainability Work Permeates Through the Whole Company. University/programme: Lund University, Service Management - Retail Course: KSMK65, Service Management: Bachelor's Degree Essay, 15 credits Authors: Filippa Waldenström Bjørn and Sara Perlman Supervisor: Ola Thufvesson (Department of Service Management and Service Studies) Number of pages: 61 Purpose: The thesis aims to study and analyse a German Premium Fashion Company and its sustainability work, how they implement sustainability, and how its sustainability work permeates through the company. LÄS MER

  7. 5. Food choices in physically active individuals with regard to sustainability

    Master-uppsats, Göteborgs universitet/Institutionen för kost- och idrottsvetenskap

    Författare :Cosima Nuszbaum; [2022-08-19]
    Nyckelord :food choices; food selection; sustainability; protein; performance;

    Sammanfattning : (1) Background: Food choices among consumers can have an impact on the total climate carbon footprint from food consumption. To decrease those emissions, a change in dietary habits is necessary. The recommendation for a shift towards a more sustainable diet is decreasing the amount of animal-based foods and increasing plant-based foods. LÄS MER