Sökning: "Green Consumer behavior"

Visar resultat 11 - 15 av 117 uppsatser innehållade orden Green Consumer behavior.

1. 11. Consumers’ perception of climate-smart wine packaging : a case study on Systembolaget

   Master-uppsats, SLU/Department of Molecular Sciences

   Författare :Nicole Chidiac; Iris Lundquist; [2023]
   Nyckelord :Wine packaging; climate impact; consumer behavior; sustainability labels; ; CSR; Alpabeth Theory;

   Sammanfattning : Environmental concerns in the wine industry are getting more attention worldwide, making it important to shift to more sustainable practices. One of the most significant CO2e emissions originates from wine glass bottles as packaging material. LÄS MER

3. 12. More Than Skin Deep : An Investigation of Consumer Behavior Toward Green Skincare Products in the European Context

   Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

   Författare :Dana Szalaiova; Mark Vidrinskas; [2023]
   Nyckelord :Skincare; green skincare; sustainable skincare; environmentally friendly skincare; Green Purchase Intention; Theory of Planned Behavior; Attitude; Subjective Norm; Perceived Behavioral Control; Environmental Concern; Environmental Knowledge; Health Concern; Injunctive Norm; Descriptive Norm; Electronic Word-of-Mouth; Price Sensitivity; Availability; Perceived Consumer Effectiveness;

   Sammanfattning : This bachelor’s thesis is a quantitative study examining the factors influencing the Green Purchase Intention of (green) skincare among European consumers. The underpinning theory for this paper was the Theory of Planned Behavior and its influencing constructs such as Attitude, Subjective Norm, and Perceived Behavioral Control, as well as various selected determinants such as Environmental Concern, Environmental Knowledge, Health Concern, Injunctive Norm, Descriptive Norm, Electronic Word-of-Mouth, Price Sensitivity, Availability, and Perceived Consumer Effectiveness. LÄS MER

4. 13. Understanding Swedish Consumers’ Purchase Intentions for Green Packaged Short-Shelf- Life Food Products : An Expanding to the Theory of Planned Behavior

   Master-uppsats, Linköpings universitet/Institutionen för ekonomisk och industriell utveckling; Linköpings universitet/Filosofiska fakulteten

   Författare :Siyu Huang; Ali Ahsan Talpur; [2023]
   Nyckelord :;

   Sammanfattning : Background The climate change problem causes the importance of sustainable development. Food wastage especially short-shelf-life food product and the main focus on the consumer purchase intention towards the short-shelf-life food products in green packaging. LÄS MER

5. 14. Elbilsköparnas tankevurpor: Vad som får oss att kliva över till den gröna sidan

   Kandidat-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Marcus Andersson; Christopher Duong; Ludmilla Mateus Tati; [2023]
   Nyckelord :Innovators; early adopters; early majority; konsumenter; köpbeteende; eWOM; WOM; Business and Economics;

   Sammanfattning : Titel: Elbilköparnas tankevurpor: Vad som får oss att kliva över till den gröna sidan Seminariedatum: 2023-01-11 Ämne/kurs: FEKH29, Examensarbete i marknadsföring på kandidatnivå, 15 högskolepoäng Författare: Marcus Andersson, Christopher Duong, Ludmilla Mateus Tati Handledare: Veronika Tarnovskaya Nyckelord: Innovators, early adopters, early majority, konsumenter, köpbeteende, eWOM, WOM Syfte: Jämföra olika grupper av konsumenter utifrån deras attityder och beslutfattande vid köp av elbilar. Teoretiskt ramverk: Studiens teoretiska ramverk omfattas av: Livscykeln för adoption av ny teknologi, planerat beteende, word-of-mouth, elektronisk word-of-mouth, barriärer vid adoption av ny teknologi, högt och låg engagemang, samt köpprocessen. LÄS MER

7. 15. The great and green cosmetic choice : A quantitative study explaining behavioral intentions behind purchasing green cosmetic products.

   Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

   Författare :Elin Almqvist; Tilde Larsson; [2023]
   Nyckelord :Green cosmetic products; TPB; Behavioral intentions; Sustainability; Consumer behavior;

   Sammanfattning : Purpose - The purpose of this thesis is to explain the impacts of attitude, subjective normsand perceived behavioral control on Swedish consumers' intentions to purchase greencosmetics.Methodology - This thesis utilizes a multiple regression analysis based on an onlineself-completion questionnaire with respondents inside the sampling frame of SwedishMillennials and generation z consumers. LÄS MER