Sökning: "Gustaf Adolfsson"

Hittade 3 uppsatser innehållade orden Gustaf Adolfsson.

  1. 1. From Stable to Table - The Case of Findus and the Horse Meat Scandal

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Lucas Holmqvist Adolfsson; Erik Bergtoft; Gustaf Johnsson Wallin; [2024]
    Nyckelord :Business and Economics;

    Sammanfattning : .... LÄS MER

  3. 2. Collaborative Couture: Decoding Relative Pricing Strategies and its Impact on Brand Equity

    L3-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Lucas Holmqvist Adolfsson; Gustaf Johnsson Wallin; Erik Bergtoft; [2023]
    Nyckelord :Co-Branding; Brand Equity; Brand Awareness; Brand Loyalty; Brand Associations; Perceived Quality; Relative Pricing; Luxury Fashion; Case Study; H M; Balmain; Adidas; Gucci; Fendi; Versace; Business and Economics;

    Sammanfattning : Purpose: This paper aims to analyze the relative pricing of co-branding collaborations in the fashion industry to gain a deeper understanding of the effects on their respective brand equity. Design/method: This paper adopts a qualitative approach involving case studies on several co-branding collaborations in the fashion industry (H&M x Balmain, Adidas x Gucci, Fendi x Versace). LÄS MER

  4. 3. Inuti den svarta amorfen. Tankeexperiment för ett animerande utställningsrum i samtiden

    Kandidat-uppsats, Göteborgs universitet/Institutionen för kulturvetenskaper

    Författare :Gustaf Adolfsson; [2019-02-14]
    Nyckelord :Exhibition; Gallery room; White Cube Aesthetics; Sensory Turn; Museum; Fotografiska;

    Sammanfattning : This essay essentially place itself within the recent and contemporary field of study, namely the sensory turn, when it sets out to theoretically synthesise and reason an exhibition room of today and tomorrow, the authors creation “the black amorphis” (den svarta amorfen). The goal is to elaborate on one way of how an exhibition room could be configured in order to transform the self experienced and observed “insecure spectator”, often featured in the so called “white cube”, into the “enthralled visitor”. LÄS MER