Sökning: "Erik Bergtoft"

Hittade 2 uppsatser innehållade orden Erik Bergtoft.

1. 1. From Stable to Table - The Case of Findus and the Horse Meat Scandal

   Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Lucas Holmqvist Adolfsson; Erik Bergtoft; Gustaf Johnsson Wallin; [2024]
   Nyckelord :Business and Economics;

   Sammanfattning : .... LÄS MER

3. 2. Collaborative Couture: Decoding Relative Pricing Strategies and its Impact on Brand Equity

   L3-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Lucas Holmqvist Adolfsson; Gustaf Johnsson Wallin; Erik Bergtoft; [2023]
   Nyckelord :Co-Branding; Brand Equity; Brand Awareness; Brand Loyalty; Brand Associations; Perceived Quality; Relative Pricing; Luxury Fashion; Case Study; H M; Balmain; Adidas; Gucci; Fendi; Versace; Business and Economics;

   Sammanfattning : Purpose: This paper aims to analyze the relative pricing of co-branding collaborations in the fashion industry to gain a deeper understanding of the effects on their respective brand equity. Design/method: This paper adopts a qualitative approach involving case studies on several co-branding collaborations in the fashion industry (H&M x Balmain, Adidas x Gucci, Fendi x Versace). LÄS MER