Sökning: "Fendi"

Hittade 5 uppsatser innehållade ordet Fendi.

  1. 1. Collaborative Couture: Decoding Relative Pricing Strategies and its Impact on Brand Equity

    L3-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Lucas Holmqvist Adolfsson; Gustaf Johnsson Wallin; Erik Bergtoft; [2023]
    Nyckelord :Co-Branding; Brand Equity; Brand Awareness; Brand Loyalty; Brand Associations; Perceived Quality; Relative Pricing; Luxury Fashion; Case Study; H M; Balmain; Adidas; Gucci; Fendi; Versace; Business and Economics;

    Sammanfattning : Purpose: This paper aims to analyze the relative pricing of co-branding collaborations in the fashion industry to gain a deeper understanding of the effects on their respective brand equity. Design/method: This paper adopts a qualitative approach involving case studies on several co-branding collaborations in the fashion industry (H&M x Balmain, Adidas x Gucci, Fendi x Versace). LÄS MER

  3. 2. Queering a Fascist Heritage

    Master-uppsats, Lunds universitet/Institutionen för arkitektur och byggd miljö

    Författare :Lina Blomqvist; [2021]
    Nyckelord :Arts and Architecture;

    Sammanfattning : In this thesis I have tried to understand this great complexity in architecture, when an oppressive architecture can be considered an architectural masterpiece. This conflict is embodied by Palazzo della Civiltà. Italiana. LÄS MER

  4. 3. MÄTNING AV ANDNINGSMUSKELSTYRKA

    Kandidat-uppsats, Malmö universitet/Fakulteten för hälsa och samhälle (HS)

    Författare :Ranya Fendi; [2019]
    Nyckelord :Andningsmuskelstyrka; MEP; MIP; normalmaterial; etnicitet;

    Sammanfattning : .... LÄS MER

  5. 4. Varumärkesförfalskning - marknadsföring eller snålskjuts?

    Kandidat-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Paulina Andersson; Helena Eriksson; Malin Persson; [2012]
    Nyckelord :Luxury; counterfeit items; consumers; influence; brand; Business and Economics;

    Sammanfattning : Title: Counterfeit – marketing or free ride? Seminar date: 12 januari 2012 Course: FEKH95, Degree Project Undergraduate level, Business Administration, Under graduate level, 15 University Credits Pints (UPC) or ECTS-cr) Authors: Paulina Andersson, Helena Eriksson and Malin Persson Advisor: Clara Gustafsson Key words: Luxury, counterfeit items, consumers, influence, brand Purpose: The purpose of this paper is to investigate how the perception of brand image and value of potential customers of luxury products and brands changes negatively, when impacted of counterfeit products. Methodology: A positivism scientific approach has been used. LÄS MER

  7. 5. Young people`s awareness of the influence of media photos

    Uppsats för yrkesexamina på grundnivå, Malmö högskola/Fakulteten för lärande och samhälle (LS)

    Författare :Maria Fendi; [2011]
    Nyckelord :Identifikation; identitet; massmediebilder; sociala mediebilder;

    Sammanfattning : .... LÄS MER