Sökning: "Hanna Erzmoneit"

Hittade 2 uppsatser innehållade orden Hanna Erzmoneit.

1. 1. It Is All About the Content : A Quantitative Study of Content Marketing Characteristics on Social Networking Sites

   Magister-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Författare :Hanna Erzmoneit; Caroline Thisell; [2018]
   Nyckelord :Marketing communication; content marketing; content characteristics; entertainment; information; credibility; attitudes; attitudes towards the advertisement; advertising value; social networking sites SNS ;

   Sammanfattning : Purpose: The purpose of this paper was to extend the understanding of content marketing, content characteristics and its effects on attitudes towards the advertisement and advertising value on social networking sites. Methodology: This study had an explanatory research design with a quantitative research approach. LÄS MER

3. 2. What drives your satisfaction? : A quantitative study of satisfaction and loyalty for sustainable brands in a social media context

   Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Författare :Hanna Erzmoneit; Jonna Gustafsson; Evelina Westroth; [2017]
   Nyckelord :relationship marketing; customer satisfaction; brand loyalty; social media; sustainable brands; economic benefit; engagement; entertainment; information;

   Sammanfattning : By creating close and long-term relationships between the company and the customers, marketers can succeed in creating brand loyal customers. It has been argued that satisfaction is the main and primary driver to loyalty, researchers argue for different drivers that can enhance customer satisfaction: economic benefit, engagement, entertainment and information. LÄS MER