Sökning: "International Market Entry Strategies"

Visar resultat 11 - 15 av 41 uppsatser innehållade orden International Market Entry Strategies.

  1. 11. Formation of market entry strategy with an interest in decision-making : A case study in a B2B context

    Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Författare :Anna Nilsson; Melanie Sala; [2018]
    Nyckelord :Strategy; Decision-making process; Foreign Market Entry;

    Sammanfattning : Today’s business environment is growing at an increasing pace, pushing firms to internationalize. Foreign market entry has thereafter been a well-researched field by scholars. LÄS MER

  3. 12. Chinese Internationalization in Sweden : A Multiple Case Study of Greenworks Tools and Silex Microsystems

    Kandidat-uppsats, Högskolan i Jönköping/Internationella Handelshögskolan

    Författare :John Toftgård; Axel Svensson; [2018]
    Nyckelord :Internationalization; Foreign Direct Investment; Emerging Economy; Developed Economy; China; Sweden;

    Sammanfattning : Background: Companies from developed economies have pursued various outward foreign direct investment strategies for as long as there has been trade. Research on the topic has been covering most available aspects of the phenomenon. LÄS MER

  4. 13. With some power comes great responsibility : Ethical dilemmas occurring during Swedish small and medium sized enterprises’ entry process in politically unstable markets

    Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Författare :Hilda Eriksson; Jennifer Königsson; [2018]
    Nyckelord :International business; Ethical dilemmas; Entry strategies; CSR; SMEs; Internationalization; Business ethics;

    Sammanfattning : Due to an increase of internationalization Swedish SMEs are faced with more issues regarding ethical dilemmas when entering foreign markets than they have been in the past. The ethical dilemmas, such as bribery and corruption, affect companies’ entry strategies in regards of moral standards and becomes an issue for markets that are characterised as being unstable. LÄS MER

  5. 14. Internationalisering med franchise i fokus : En fallstudie om O'Learys framfart på den internationella marknaden

    Kandidat-uppsats, Södertörns högskola/Institutionen för samhällsvetenskaper

    Författare :David Gustafsson; Fredrik Åberg; [2017]
    Nyckelord :Internationalization; network; cultural effects; franchise; entry mode; Internationalisering; nätverk; kulturella effekter; franchise; entry mode;

    Sammanfattning : Purpose: The purpose of this study is to investigate the strategies used by a Swedish franchise company when they established in the international market. Theoretical perspective: The theoretical frame consists of previous research on internationalization, market entry mode and franchising as a concept. LÄS MER

  7. 15. Communication and sales channels' role in international market entry for innovative new venture firms : A case study on TLight

    Uppsats för yrkesexamina på avancerad nivå, Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

    Författare :Emma Winblad von Walter; [2017]
    Nyckelord :International market entry; Sales and communication channel strategies; New ventures; Customer perceived value;

    Sammanfattning : Globalisation has taken the world by storm by opening opportunities for new markets and easier communication. The general economic climate during the last decade is one reason to this, and the impact has resulted in internationalisation as a key strategy for survival. LÄS MER