Sökning: "International Market Entry Strategies"

Visar resultat 21 - 25 av 41 uppsatser innehållade orden International Market Entry Strategies.

1. 21. Market Entry Mode Strategies – A study of Bangladesh Mobile Telecommunication Market for Foreign Companies.

   Magister-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Författare :Debashish Barua; Mahmudur Rahman Chowdhury; [2014]
   Nyckelord :Market entry mode; Entry types; Firm level factors; Country level factors; Bangladesh mobile telecom market.;

   Sammanfattning : Background: Now-a-days, the forces of globalization derive firms to go to international market. When a firm thinks to expand its business outside of the home market, it needs to explore the form of operation through which it will enter into the foreign market. International entry mode research deals with this matter. (Brouthers et. LÄS MER

3. 22. Modebranschens Internationella Arena: En studie om svenska modeföretags etablering och varumärkesbyggande på internationella marknader

   Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Författare :Josephine Engblom; Neda Rahimzadeh; [2014]
   Nyckelord :Internationalization; Market entry strategies; Branding building; Swedish fashion companies; Network; Internationalization process; Internationalisering; Etableringsstrategier; Varumärkesbyggande; Svenska modeföretag; Nätverk; Internationaliseringsprocess;

   Sammanfattning : Syftet med denna uppsats ämnar att beskriva svenska modeföretags internationaliseringsprocess. Därför ska vi undersöka och analysera nätverkets betydelse, barriärers påverkan, val av etableringsstrategier och varumärkesbyggnad vid internationalisering. LÄS MER

4. 23. Swedish Fashion Companies - An analysis of international expansion strategies

   Kandidat-uppsats, Göteborgs universitet/Företagsekonomiska institutionen

   Författare :Christoffer Bäckström; Mick Bauer; [2013-04-02]
   Nyckelord :International expansion strategy; fashion industry; clothing retailer; expansion; strategy; domestic market; international market; fashion company; Gina Tricot; H M; Nudie Jeans Co;

   Sammanfattning : This thesis aims to explore Swedish fashion companies’ strategies applied to expansions abroad and to identify factors of success and failure. It analyzes empirical results from interviews, with representatives from three Swedish fashion companies, Gina Tricot, H&M and Nudie Jeans, about their international expansion strategies and compare them with theory of the topic. LÄS MER

5. 24. Influence of Corruption on Business Strategies = An explorative study of Swedish entrepreneurs in Tanzania

   D-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Författare :Maria Abramova; Anton Israelsson; [2013]
   Nyckelord :corruption; corruption distance; entry mode; partner selection; post-entry;

   Sammanfattning : A limited amount of research has been done on how companies respond to corruption in developing countries apart from avoiding entry. Even less studies concern strategies of international small and medium enterprises entering unknown to them African markets. LÄS MER

7. 25. Etablering i Australien - En komparativ fallstudie om anpassning av marknadsmixen och identifiering av framgångsfaktorer hos tre svenska företag

   Kandidat-uppsats, Göteborgs universitet/Företagsekonomiska institutionen

   Författare :Senada Kasnecovic; Nora Niagolova; [2011-02-14]
   Nyckelord :International Marketing; Market Entry; Marketing Mix; Australia; Success Factors; Adaptation; Standardization;

   Sammanfattning : Globalization has stimulated the free markets and has made possible for Swedish companies to expand internationally. Some markets have been deemed attractive and companies have chosen to enter them. The decisions concerning internationalization and marketing have determined the success of the companies on the new market. LÄS MER