Sökning: "International Market Entry Strategies"

Visar resultat 16 - 20 av 41 uppsatser innehållade orden International Market Entry Strategies.

1. 16. Commercialization Strategies in an Innovative Technology Start-up; A case study of Repiper International AB

   Master-uppsats, Göteborgs universitet/Graduate School

   Författare :Edoardo Rossi; [2016-10-03]
   Nyckelord :Commercialization strategy; Technology-based start-up; Entry mode;

   Sammanfattning : This master thesis aims to outline the steps and procedures that a technology-based start-up needs to consider before entering a new foreign market. Studying the Swedish company Repiper Interna2onal AB, this paper aNempts to es2mate the opportuni2es and challenges related to the commercializa2on process of Repiper’s innova2ve method to renovate the drainage system inside the buildings. LÄS MER

3. 17. International Market Selection among Swedish retailers : An exploratory study of how Swedish international retailers identify and select foreign markets

   Kandidat-uppsats, Umeå universitet/Företagsekonomi

   Författare :Johan Råberg; Max Hedenbergh; [2016]
   Nyckelord :international market selection; international market segmentation; international retailing; international marketing; international marketing management; international strategy; internationalization; international market entry; international expansion;

   Sammanfattning : In the wake of globalization, an increasing amount of firms must consider internationalization strategies to remain competitive. The strategic decision of where to expand is complex by nature. LÄS MER

4. 18. Customer Value's Influence on International Market Entry Strategies in a B2B Context : Business and Market Opportunities in the Data Centre Segment in Northern Europe

   Master-uppsats, Umeå universitet/Företagsekonomi

   Författare :Anna-Katharina Aardeck; Corinna Behling; [2016]
   Nyckelord :International market entry strategies; Ansoff; B2B customer value; marketing standardis ation; mass customisation; branding; culture; Hofstede;

   Sammanfattning : nternational market entry strategies gained increasing importance due to globalisation. Companies became multinationals. Therefore, new challenges arose due to different market and customer requirements. One topic, which gained importance in B2B context, is customer value. LÄS MER

5. 19. The Internationalization Process of a Hybrid Firm : An Explorative Study of a Swedish SME

   Master-uppsats, Uppsala universitet/Företagsekonomiska institutionen

   Författare :Darrah Deal; Sofie Mälstad; [2015]
   Nyckelord :Internationalization Process; SME; Hybrid Firm; Uppsala Model; International New Ventures; the Adapted Uppsala Model; Drivers for Internationalization; Market Selection; Market Entry; Barriers to Internationalization; Human Resources; Intuition;

   Sammanfattning : Our master dissertation pursued the research question of what the internationalization process of a hybrid firm would look like. To do so, the authors performed an in-depth analysis of a Swedish SME which exhibited characteristics of a hybrid firm. These hybrid firms, as we have named them, use a mixed range of internationalization strategies. LÄS MER

7. 20. Who wants to be a Brazilionaire? : Deciphering the mystery of jeitinho and how it may influence Swedish companies doing business in Brazil. 

   Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Författare :Viktor Ashton; Robert Löf; [2015]
   Nyckelord :Jeitinho; international business; Brazil; culture; entry strategies; relationships; social networks; bureaucracy; problem-solving; personalism; social capital;

   Sammanfattning : The purpose of this thesis is to provide a deeper understanding of how the Brazilian cultural phenomenon of jeitinho affects Swedish companies that are doing business in the Brazilian market. In order to conduct this research, relevant aspects of the phenomenon has been identified and consequently analyzed in relation to entry strategies and intercultural relationships. LÄS MER