Sökning: "Internet Marketing Mix"

Visar resultat 1 - 5 av 37 uppsatser innehållade orden Internet Marketing Mix.

  1. 1. Storvreta IBK:s arbete med marknadsföringsmixen : En kvalitativ undersökning om hur Storvreta IBK arbetar med marknadsföringsmixen för att skapa ett attraktivt evenemang

    Kandidat-uppsats, Södertörns högskola/Företagsekonomi

    Författare :Klara Wennerholm; [2023]
    Nyckelord :marketing mix; sports; sports club; floorball; Storvreta IBK; marknadsföringsmixen; sport; idrottsklubb; innebandy; Storvreta IBK;

    Sammanfattning : Innebandyklubben Storvreta IBK leder publikligan i Svenska Superligan och har länge haft höga publiksiffror. Detta bevisar att Storvreta IBK har ett attraktivt evenemang att erbjuda och andra klubbar har tagit inspiration från dem kring upplägg och liknande. LÄS MER

  3. 2. eWOM COMPONENTS AND CONSUMER PURCHASE INTENTION : A Case Study of Millennials from Pakistan

    Kandidat-uppsats, Umeå universitet/Företagsekonomi

    Författare :Zakaria Mohseni; Farouk Tutu Madara; [2020]
    Nyckelord :electronic Word-of-Mouth eWOM ; Purchase Intention; Channels; Valence; Length; Online Review; SNS;

    Sammanfattning : Recent technological developments have changed the lifestyle of people around the world. The business sector is not an exception, and companies frequently adjust to such changes by investing in their online presence. LÄS MER

  4. 3. Vem äter kakan? : En kvalitativ studie kring klädbranschens nyttjande av personlig data i marknadsföringssyfte i relation till kundens integritet online

    Kandidat-uppsats, Södertörns högskola/Företagsekonomi

    Författare :Frida Jaremo; Marco Villaggi; [2020]
    Nyckelord :Internet; Bid data; Integrity; CRM; Cookies; Personalized advertisement; Internet; Big data; Integritet; CRM; Cookies; Personifierad reklam;

    Sammanfattning : History: Digitalization brings great benefits to companies regardless of market. One of the markets that is undergoing change is the retail sector where e-commerce services are the new environment. This environment benefits from the innovative solutions that the consumer uses, such as smartphones. LÄS MER

  5. 4. Sustainability Marketing : Sustainability Marketing on the Chinese Market

    Kandidat-uppsats, Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Författare :Aida Licina; Hannah Radtke; Charlotte Johansson; [2018]
    Nyckelord :Sustainability; Sustainability Marketing; Sustainability marketing mix; Sustainability in China; Swedish Companies;

    Sammanfattning : It is argued that sustainability today has become a mega-trend, where the consumers are more aware of their surroundings and businesses impact on the environment than ever. Companies have come to be critically observed by societies, which has put more pressure on them to act in more sustainable ways as well as becoming more transparent with their operational and sustainability communication towards stakeholders. LÄS MER

  7. 5. The effect of eWOM components on brand attitude and purchase intention : A cross country study between Germany and Sweden

    Kandidat-uppsats, Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

    Författare :Tabea Baur; Björn Nyström; [2017]
    Nyckelord :Components of eWOM; Brand Attitude; Purchase Intention; Culture; Channels; Information Type; Length; Valence; Inorganic eWOM; Perception;

    Sammanfattning : In today ́s technical environment people are surrounded by information. The revolution of the Internet provides consumers with different channels where product information can be found and consumed. LÄS MER