Sökning: "Attitudinal Dimensions"

Visar resultat 1 - 5 av 13 uppsatser innehållade orden Attitudinal Dimensions.

  1. 1. Sambandet mellan country-of-origin och svenska konsumenters varumärkeslojalitet och priskänslighet : En kvantitativ studie om huruvida svenska konsumenters associationer till Sverige kan påverka deras lojalitet och priskänslighet mot svenska livsmedelsvarumärken.

    Kandidat-uppsats, Högskolan i Gävle/Företagsekonomi

    Författare :Julia Nordin; Emilia Tušetić; [2023]
    Nyckelord :Country-of-origin; brand loyalty; price sensitivity; attitudinal attachment; behavioral loyalty; food; food brands; Country-of-origin; varumärkeslojalitet; priskänslighet; attitydfäste; beteendelojalitet; livsmedel; livsmedelsvarumärken;

    Sammanfattning : Titel: Sambandet mellan country-of-origin och svenska konsumenters varumärkeslojalitet och priskänslighet – En kvantitativ studie om huruvida svenska konsumenters associationer till Sverige kan påverka deras lojalitet och priskänslighet mot svenska livsmedelsvarumärken. Nivå: Examensarbete på Grundnivå (kandidatexamen) i ämnet företagsekonomi. LÄS MER

  3. 2. AI Chatbots and Customer Loyalty among Gen Z

    Uppsats för yrkesexamina på avancerad nivå, Umeå universitet/Företagsekonomi

    Författare :Jacob Björkman; Maja Jansson; [2023]
    Nyckelord :AI Chatbot; Customer loyalty; Gen Z Attribute;

    Sammanfattning : The digitalization of society is a major trend that is currently transforming the businesslandscape (Parviainen et al., 2017, p. 63). Within this digital era, the AI chatbot hasemerged (Hsu & Lin, 2023, p. LÄS MER

  4. 3. Generation Z and brand loyalty: the influence of Gen Z specific expectations on attitudinal and behavioural loyalty

    Magister-uppsats, Umeå universitet/Företagsekonomi

    Författare :Nine Cagnin; Manon Nicolas; [2022]
    Nyckelord :Generation Z; brand loyalty; attitudinal; behavioural; ethics; omnichannel experience; value for money; entertaining content; authenticity;

    Sammanfattning : Background - Generation Z is the future larger group of consumers. Members of thisgeneration are key in the strategy of brands to remain competitive in the long-term. Buttheir loyalty is more difficult to get compared to other generations. It is assumed that itis linked to their specific expectations and the way brands handle them. LÄS MER

  5. 4. Does card loyalty increase customer loyalty? : Evidence from a Swedish context with a regional focus.

    Magister-uppsats, Högskolan i Gävle/Företagsekonomi

    Författare :Jacob Lundberg; Emil Svensson; [2022]
    Nyckelord :Loyalty programs; customer loyalty; loyalty schemes; card loyalty; loyalty card; attitudinal loyalty; behavioral loyalty; composite loyalty; brand loyalty.;

    Sammanfattning : Purpose: The aim of the study is to investigate if card loyalty increases attitudinal and behavioral loyalty of the customers, with a loyalty program (LP) membership.   Theoretical approach: The thesis is based on previous literature on loyalty programs and customer loyalty. LÄS MER

  7. 5. Socioeconomic Status And Attitudes Towards Immigration In The Republic Of Ireland

    Magister-uppsats, Stockholms universitet/Sociologiska institutionen

    Författare :Andrew Grier; [2021]
    Nyckelord :Immigration; Attitudes; Republic of Ireland; Socioeconomic Status; Attitudinal Dimensions;

    Sammanfattning : Attitudes towards immigration in Ireland are the focus of this study and, more specifically, what aspects of life the native-born population perceive to be impacted by immigration into Ireland in 2018. This thesis uses two primary socioeconomic attributes of the native-born respondents as explanatory variables, focusing on education and income levels of the native-born population. LÄS MER