Sökning: "Jacob Benon"

Hittade 1 uppsats innehållade orden Jacob Benon.

  1. 1. Methods and challenges with NSD for small experiential service firms

    Kandidat-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Jacob Benon; David Eliasson; [2022]
    Nyckelord :New Service Development; NSD; Small firms; Experiential Services; Challenges; Methods; Business and Economics;

    Sammanfattning : Purpose of the study: To further generate an understanding of previous research on NSD challenges in small firms and NSD methods used by firms when developing new experiential services. Theory: Research on challenges faced by small firms with performing NSD and methods experiential service firms use to perform NSD. LÄS MER