Sökning: "Lilian Denha"
Hittade 1 uppsats innehållade orden Lilian Denha.
- Kandidat-uppsats, Södertörns högskola/Företagsekonomi; Södertörns högskola/Företagsekonomi
Sammanfattning : Purpose: The purpose of this study is to increase knowledge about how consumers in southern Stockholm perceive influencer marketing via Instagram and understand the role of influences in the consumers' buying process. Theory: Influencers lose followers' trust because many associate influences with forced advertising, because it is known that influencers get paid for spreading marketing on their social channels. LÄS MER