Sökning: "Sanna Hasanagic"

Hittade 3 uppsatser innehållade orden Sanna Hasanagic.

  1. 1. The dark shadow of a world crisis : A study on how organizations in Östergötland county manage, organize and plan for the effects of the Corona pandemic 2020

    Master-uppsats, Södertörns högskola/Turismvetenskap

    Författare :Sanna Hasanagic; [2020]
    Nyckelord :Corona pandemic; rural destination; crisis management; crisis training; organization; management;

    Sammanfattning : Tourism in rural areas has an important role of developing and altering the rural communities when it comes to the environment, social and economic structures. Rural areas have high potential in tourism development but the world is continuously experiencing the power of nature. LÄS MER

  3. 2. Kraften av influencers på Instagram : En studie om konsumenters uppfattningar om influencers

    Kandidat-uppsats, Södertörns högskola/Företagsekonomi

    Författare :Lilian Denha; Sanna Hasanagic; [2019]
    Nyckelord :Influencer marketing; social media; consumer behavior; marketing; trust; Influencer marketing; sociala medier; konsumentbeteende; marknadsföring; förtroende;

    Sammanfattning : Purpose: The purpose of this study is to increase knowledge about how consumers in southern Stockholm perceive influencer marketing via Instagram and understand the role of influences in the consumers' buying process. Theory: Influencers lose followers' trust because many associate influences with forced advertising, because it is known that influencers get paid for spreading marketing on their social channels. LÄS MER

  4. 3. Organisering av turism på destinationerna Dalarö och Utö : En studie om turismaktörerna på Dalarö och Utö samt jämförelse med Gamla Stan

    Kandidat-uppsats, Södertörns högskola/Institutionen för naturvetenskap, miljö och teknik

    Författare :Sanna Hasanagic; Pronpimol Khumkhong; [2019]
    Nyckelord :Destination development; organization; marketing; tourism organisation; Destinationsutveckling; organisering; marknadsföring; turismaktör;

    Sammanfattning : Purpose: The study is based on analyzing how different organizations organize and market tourism in the Haninge archipelago. The study compares the organizations on Utö and Dalarö with a tourism organization in Gamla Stan, to see if there are any similarities and differences in the strategic planning process. LÄS MER