Sökning: "Lyxvarumärke online"

Hittade 3 uppsatser innehållade orden Lyxvarumärke online.

  1. 1. Luxemosphere characteristics in luxury fashion e-commerce : Preserving the luxury atmosphere online

    Kandidat-uppsats, Malmö universitet/Fakulteten för teknik och samhälle (TS)

    Författare :Tiffany Khayyami; Amina Amin; [2022]
    Nyckelord :Luxury brand online; e-commerce; luxemosphere; web element; UI; Lyxvarumärke online; e-handel; luxemosphere; webbelement; UI;

    Sammanfattning : In today's society, the consumption of luxury goods online has increased rapidly over the last decade, and most luxury brands are established online. One of the main challenges is to offer a truly luxurious experience that every customer wants to have fulfilled, not only in a physical store but also online. LÄS MER

  3. 2. Digital profilering av lyxvarumärken inom retail : Uppbyggnad av en exklusiv kundupplevelse i en digital kontext

    Magister-uppsats, Linköpings universitet/Institutionen för ekonomisk och industriell utveckling; Linköpings universitet/Filosofiska fakulteten

    Författare :Hanna Håkansson; Karin Victorin; [2021]
    Nyckelord :företagsekonomi; strategi; marknadsföring; varumärkesprofilering; lyxvarumärken; retail; digital;

    Sammanfattning : Title: Digital profiling of luxury brands within retail Digital sales in retail have increased significantly over the past decade and the trend has accelerated as a result of the current Covid-19 pandemic. Motives for luxury consumption are often described as the symbolic desire to achieve a certain status, success and identification. LÄS MER

  4. 3. I vilken kanal blir upplevelsen av lyx maximal? En kvantitativ studie om hur ett lyxvarumärke påverkas och bör hanteras i kontexten av distributionskanaler.

    C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Författare :Anela Hamzic; Kimia Rezaei; [2016]
    Nyckelord :Distribution; Channel Choice; Luxury Brands; Brand Associations; Brand Evaluation;

    Sammanfattning : The distribution of luxury brands has long since been associated with physical stores. However, in today's society, distribution of luxury products through digital channels is incrementing. The increased use of the online channel as means of distribution stems from the intention to reach a larger amount of potential customers. LÄS MER