Sökning: "Manfred Von Richthofen"

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  1. 1. The Connected Home - A smart marketing quest

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Manfred Von Richthofen; Daniel Eriksson; [2009]
    Nyckelord :Connected Home; Telecommunication Industry; Value Network; High-Tech Marketing; Cohort Marketing; Marketing Model; Management of enterprises; Företagsledning; management; Business and Economics;

    Sammanfattning : Problem discussion: The Connected Home is today within reach and possible for the consumer to obtain. All components are available. On the other hand there is only a fragment of the Swedish consumers that as of today have embraced it. The broad public has so far reacted to the offers with a mix of incomprehension and disinterest. LÄS MER