Sökning: "Market Strategy"

Visar resultat 21 - 25 av 3273 uppsatser innehållade orden Market Strategy.

  1. 21. Leading the Change - Digital Leaders Facilitating MNEs’ Investment Behaviour

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Patricia Jahn; Veronika Barta; [2023-07-19]
    Nyckelord :Digital investment behaviour; Digital transformation; Digitalisation; Digital leadership; Organisational change; Digital capabilities; Digital strategy;

    Sammanfattning : In our ever-changing world guided by technological advancements and data-driven disruptions, enterprises need adaptation and development strategies to stay competitive. Digital transformation (DT) has great potential to help organisations maintain their market position in these turbulent times. LÄS MER

  3. 22. Diffusion of digital asset management systems in the Norwegian food and grocery market. A single case study of MyBrand Media

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Maral Javadzadeh Tabatabaee; [2023-07-19]
    Nyckelord :Digital asset management; diffusion of innovation; technology acceptance model; the Norwegian food and grocery market; value; value proposition; perceived value;

    Sammanfattning : Digital asset management systems as a solution for managing digital content has been gaining attention over the last years and more IT providers are offering digital asset management systems to organizations. However, the decision to adopt this solution in a client-organization is influenced by many factors, making it a challenging and time taking process. LÄS MER

  4. 23. Breaking Barriers: Navigating Subsidiaries to Overcome Change Resistance in MNC’s

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Gabriel El Aaraj; Kiril Peychev; [2023-07-18]
    Nyckelord :Organizational change; Implementing organizational change; Planning organizational change; Managers; employees; IHRM;

    Sammanfattning : The global business environment has become increasingly complex in recent years, resulting in significant challenges for businesses. The ability to handle such complexities has become essential for companies to remain competitive in the market. LÄS MER

  5. 24. Examining the Impact of Football Tournaments on Equity Markets: An Analysis of Market Anomalies, Market Dynamics and Investor sentiment

    Kandidat-uppsats,

    Författare :Oskar Edgren; Josef Johansson; [2023-07-06]
    Nyckelord :;

    Sammanfattning : This paper investigates whether two international football tournaments have an effect on the performance of four major stock markets during the event period. Some previous literature suggest that the NYSE index tended to fall during every World Cup between 1950 and 2007 due to negative investor sentiment associated with losing and being knocked out of the tournament. LÄS MER

  7. 25. Leveling the Playing Field: Can Private Investors Benefit From Mimicking Insider Trades? A quantitative study of insider trading

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Marcus Mattsson; Marcus Lyckhage; [2023-07-04]
    Nyckelord :Insider Trading; Abnormal Return; Information Asymmetry; Outside Investors; Investment Strategy; Insider Positions;

    Sammanfattning : Historically, investors have been searching for strategies to maximize performance in the stock market. It has been shown that corporate insiders can earn abnormal returns by trading in their own companies as they possess superior information and, to a certain degree, market timing ability. LÄS MER