Sökning: "Market Strategy"

Visar resultat 31 - 35 av 3273 uppsatser innehållade orden Market Strategy.

  1. 31. A comparative study: How are European fast-fashion and high-end fashion brands adapting their marketing strategy for the Japanese market?

    Kandidat-uppsats, Göteborgs universitet/Företagsekonomiska institutionen

    Författare :Amanda Hansson; Tobias Stenström; [2023-06-28]
    Nyckelord :: luxury fashion; budget fashion; Japanese fashion; marketing mix; Japanese culture; consumer behavior;

    Sammanfattning : The study investigated how European fashion brands adapt their marketing strategies to the Japanese market. The culture in Japan differs from Europe, in which advertisements, commercials and other promotional tools risk getting misinterpreted or perceived as offensive. LÄS MER

  3. 32. Finansierings- och investeringsstrategier inom fastighetsbranschen En studie om börsnoterade fastighetsbolag

    Kandidat-uppsats, Göteborgs universitet/Företagsekonomiska institutionen

    Författare :Felix Järnberg; William Ström; [2023-02-27]
    Nyckelord :Real estate industry; capital structure; real estate financing; investment strategy; loanto- value ratio and interest coverage ratio.;

    Sammanfattning : This study is based on a literature study as well as a detailed examination of the companies’ annual reports over the past ten years. The literature study contributed to an insight and understanding of the real estate industry as well as theories on financing and investment strategies. LÄS MER

  4. 33. A valuation of Swedish hedge fund performance

    Kandidat-uppsats, Göteborgs universitet/Institutionen för nationalekonomi med statistik

    Författare :Elis Grönqvist; Johan Wennerström; [2023-02-09]
    Nyckelord :;

    Sammanfattning : In this thesis we present annual returns of Swedish hedge funds sorted by investment strategies and investigate which strategy performs best and how the Fama-French factors: market premium, value premium and growth premium affect these returns. The Fama-French three-factor model is built on the Capital Asset Pricing Model which tries to describe the relationship between the expected return of an asset and the risk of the asset compared to the market. LÄS MER

  5. 34. DIRECT-TO-COMSUMER MODEL IN THE AUTOMOTIVE INDUSTRY The impact of transition to a direct-to consumer business model by an incumbent manufacturer on its retailers: a case study of Volvo Cars

    Master-uppsats, Institutionen för tillämpad informationsteknologi

    Författare :Chandraprabha Jha; [2023-02-01]
    Nyckelord :direct-to-consumer; digital transformation; automotive; retailer; retail strategy; automotive retail strategy;

    Sammanfattning : Digitalisation has enabled and shown the opportunity to car manufacturers. They are transforming themselves and a by-product of change is the transformation of their business model. Digital technologies have enabled manufacturers to connect directly with consumers. LÄS MER

  7. 35. Svenska fastighetsfonders investeringsstrategi ur ett ESG-perspektiv

    Master-uppsats, Lunds universitet/Fastighetsvetenskap

    Författare :Anton Renmark; August Liljenberg; [2023]
    Nyckelord :ESG; hållbarhet; miljö; social hållbarhet; bolagsstyrning; fastighetsfonder; värdepappersfonder; fastighetsbranschen; investeringsstrategi; ESG-betyg; ratinginstitut; fastighetsmarknaden; Business and Economics;

    Sammanfattning : ESG and sustainability is a subject that has become very topical in recent years and gained a greater place in the public debate. The subject has had a major impact in many different sectors of the Swedish industry and companies have become more aware of their impact on the environment. LÄS MER