Sökning: "Market entry methods"

Visar resultat 11 - 15 av 63 uppsatser innehållade orden Market entry methods.

  1. 11. Kaffedrickaren i fokus : ett visuellt koncept av en kaffebryggare för konsumenten

    M1-uppsats, Karlstads universitet/Fakulteten för hälsa, natur- och teknikvetenskap (from 2013)

    Författare :Daniel Ebeling; [2022]
    Nyckelord :kaffe; bryggare; konsument; innovation; design; användare;

    Sammanfattning : As the company 3TEMP has been successful in offering high performing coffee makers within the professional sector, the time has come to design and introduce a coffee maker to the consumer market. A patented technical platform has been established for the current fleet of products which intends to act as the base for the potential consumer product. LÄS MER

  3. 12. Rebranding of luxury fashion brands : A case study of how to communicate rebranding to younger consumers

    Master-uppsats, Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Författare :Emma Mathilda Lyppert; [2021]
    Nyckelord :Rebranding; Marketing; Marketing channels; Luxury fashion brands; Millennials; Generation Z; Communication channels; Marketing communication; Rebranding communication.;

    Sammanfattning : Abstract Background: The luxury fashion brands need to rebrand themselves towards the younger consumers. In 2025 Millennials and Generation Z will represent approximately 55% of the market for luxury products. The exclusive brands need to adapt to this target group. LÄS MER

  4. 13. The future of payment systems for public charging of electric vehicles in Sweden : An analysis of possibilities and challenges for a common payment system

    Kandidat-uppsats, KTH/Industriell ekonomi och organisation (Inst.)

    Författare :Melis Irem Okur; Sandra Ransed; [2021]
    Nyckelord :Common payment system; Public charging infrastructure; Battery Electric Vehicles BEV ; Plug­in Hybrid Electric Vehicles PHEV ; Charging operator; Gemensamt betalningssystem; Publik laddinfrastruktur; Elbilar; Laddhybridbilar; Laddoperatör;

    Sammanfattning : The Swedish car fleet is currently amidst a transition of electrification. This increases the need for an extensive charging infrastructure, and thereby smoothly functioning payment methods for charging. LÄS MER

  5. 14. Tardy for the party or just fashionably late?: Empirical studies of Swedish consumers' switching intentions and Swedish e-commerce firms' reactions to Amazon's entry into the domestic market

    D-uppsats, Handelshögskolan i Stockholm/Institutionen för företagande och ledning

    Författare :Andrea Mattsson; Alice O'Connor; [2020]
    Nyckelord :Competitive dynamics; MNE; Market entry; Consumer switching behaviour; Amazon;

    Sammanfattning : This thesis investigates how the news of Amazon's entry into the Swedish market has been received by Swedish consumers and e-commerce firms. This is of theoretical value to the growing research field examining market entries of digital multinational enterprises, as well as a unique empirical phenomenon considering Amazon's global influence, the e-commerce market's importance to the Swedish economy and the distinctiveness of Swedish e-commerce consumers. LÄS MER

  7. 15. Diagnosis of Dementia using Transformer Models

    Kandidat-uppsats, KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Författare :Alexander Aslaksen Jonasson; Alfred Wahlforss; [2020]
    Nyckelord :;

    Sammanfattning : Dementia is a syndrome of illnesses resulting in cognitive decline, severely impacting the lives of those afflicted as well as their loved ones. The most common form of dementia is Alzheimer's disease, with roughly 10 million new cases each year. LÄS MER