Sökning: "Market entry methods"

Visar resultat 16 - 20 av 63 uppsatser innehållade orden Market entry methods.

  1. 16. The Dark Souls of Internationalization : Video Game Developers Enter the Chinese Market

    Master-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Författare :Michael Wagner; [2020]
    Nyckelord :Video Games; Internationalization; China; Institutional Environment; Localization; Piracy;

    Sammanfattning : This thesis analyzes how the institutional environment of the Chinese market affects market entry by foreign PC video game developers. The thesis utilizes a qualitative, multiple case study of five independent PC video game developers from around the world. LÄS MER

  3. 17. Internationalization and customer satisfaction : A case study of a luxury knowledge-intensive soft service firm

    Master-uppsats, Mälardalens högskola/Industriell ekonomi och organisation

    Författare :Samantha Shepherd; Alexander Björk; [2019]
    Nyckelord :;

    Sammanfattning : Purpose: The purpose of this study is to investigate if a luxury knowledge-intensive soft service firm can use an existing internationalization model for a future internationalization process. The aim is furthermore to investigate how the main driving forces contribute to customers’ overall satisfaction level in luxury knowledge-intensive soft service firms and how management in a structured manner can work towards establishing a set of standardized procedures for a future internationalization process. LÄS MER

  4. 18. Biodiversity after Brexit : agri-environmental policy in England after Brexit and private investment in ecosystem services

    Master-uppsats, Lunds universitet/LUCSUS

    Författare :Gavin Lord; [2018]
    Nyckelord :Sustainability Science; agri-environmental policy; Brexit; immanent critique; biodiversity; Social Sciences;

    Sammanfattning : The process of agricultural intensification in England has brought with it significant negative environmental and biodiversity impacts associated with large-scale land use change. The Common Agricultural Policy, implemented at the European Union level, has historically been a significant driver of this intensification, but has also introduced agri-environmental (AE) policies for managing these negative environmental impacts. LÄS MER

  5. 19. Entering the Chinese Market: Implications for foreign micro E-businesses

    Master-uppsats, Högskolan i Jönköping/IHH, Företagsekonomi

    Författare :Radu Ioniță; Qiaoqun Pan; [2018]
    Nyckelord :Entry mode; Entry strategy; China; E-business; Micro firms; SMEs; firm resources; institutional context.;

    Sammanfattning : Abstract   Purpose: The purpose of this thesis is to show how the firm-specific resources interact with the institutional context of an emerging country in the case of E-business micro firms. This is done by identifying the factors and investigating the outcomes of those factors which give these firms economic performance from the perspective of the entry, as well as growth. LÄS MER

  7. 20. Återtillverkning av fordonskomponenter : En komparativ studie av den svenska marknaden

    Kandidat-uppsats, KTH/Industriell produktion

    Författare :Maria Bremström; Susanne Stipic; [2017]
    Nyckelord :;

    Sammanfattning : Den klassiska linjära produktionsmodellen har länge varit dominerande. Denna typ av produktion bygger på en ständig tillgång av ändliga råvaror som förädlas, konsumeras och sedan kasseras. LÄS MER