Sökning: "Marlene Jordan"

Hittade 1 uppsats innehållade orden Marlene Jordan.

  1. 1. Ownership - a challenged Consumer Ideal. A Study of two Collaborative Consumption Practices: Clothes Swapping and Clothing Libraries

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Cornelia Grimshorn; Marlene Jordan; [2015]
    Nyckelord :ownership; possessions; collaborative consumption; sharing economy; political consumerism; Millennials; clothing library; clothes swapping; CCT; Business and Economics;

    Sammanfattning : This research is a theoretical contribution to CCT and existing literature on ownership, investigating whether ownership has become an out-dated ideal in consumer culture. We explore how Millennials negotiate issues of ownership and sharing in the context of collaborative consumption. LÄS MER