Sökning: "Martin Kiessling"
Hittade 2 uppsatser innehållade orden Martin Kiessling.
- Magister-uppsats, Lunds universitet/Institutionen för service management och tjänstevetenskap
Sammanfattning : The aim of this thesis is to examine how the value co-creation concept can be applied to firms with intermediary roles, exemplified by the Swedish travel agent industry. To accomplish this a perceptual Service-Dominant (S-D logic) framework developed for firms was applied. LÄS MER
- Kandidat-uppsats, Lunds universitet/Institutionen för service management och tjänstevetenskap
Sammanfattning : In the turbulent tourism environment, characterized by many stakeholders and constituting a relatively fragmented industry where efforts, such as adapting to change; managing expectations; managing the destination; competition; collaboration; and performance measurement are challenging. To address the issue, Destination Marketing Organizations (DMOs) have arisen with a general agenda to coordinate industry actors in a cooperative manner, which results into a collective contribution to the development of the destination. LÄS MER