Sökning: "Net Promoter Score"

Visar resultat 16 - 20 av 23 uppsatser innehållade orden Net Promoter Score.

  1. 16. En butikschef, en butik- Kundlojaliteten blir unik! En studie om butikschefers egenskaper och dess påverkan på kundlojaliteten till butik

    C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Författare :Wendy Dunnett; Daniel Mohsenpour; [2015]
    Nyckelord :Store manager qualities; Customer loyalty; Competition tools; The Multifactor Leadership Questionnarie; Net Promoter Score;

    Sammanfattning : For a company to survive it has to make a profit. To make a profit transactions are necessary and to achieve this a company can choose to focus on creating loyal customers. Loyal customers can contribute to secured revenues, increased market shares and reduced marketing costs. LÄS MER

  3. 17. The loyalty effect

    Master-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Alexander Jöndell; Oskar Bill; [2015]
    Nyckelord :Customer loyalty; Net Promoter Score; NPS; American Customer Satisfaction Index; ACSI; Business and Economics;

    Sammanfattning : .... LÄS MER

  4. 18. Diffusion of innovations within the online environment – investigating the Internet’s effect on diffusion of innovations.

    M1-uppsats, Lunds universitet/Produktionsekonomi

    Författare :Marcus Nilsson; [2015]
    Nyckelord :Technology and Engineering;

    Sammanfattning : Background Today’s diffusion of innovation theories are primarily based on the studies conducted up until 1991, which means that they have not taken the new Internet economies into consideration. When considering the enormous impact the Internet has had since its introduction, it stands to reason that there has also been an impact on how innovations diffuse in the marketplace. LÄS MER

  5. 19. Mycket snack och lite verkstad - En longitudinell studie av NPS och konsumentbeteende

    C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Författare :Rasmus Fahlander; Michael Karlström; [2014]
    Nyckelord :Net Promoter Score; Word of mouth intention; Market maven; Purchase intention; Consumer behavior;

    Sammanfattning : The Net Promoter Score (NPS) has been claimed to be the single most reliable indicator of firm growth and has gained wide adoption among companies in a broad range of industries. This is despite a lack of rigorous scientific testing. The purpose of this study is to examine the predictive strength of the question "How likely are you to recommend [. LÄS MER

  7. 20. Ledarens användning av feedback från medarbetaren, för teamutveckling : En studie om hur systembaserad feedback från medarbetaren kan hjälpa ledaren att utveckla högpresterande team i företagsvärlden

    Kandidat-uppsats, Högskolan i Halmstad/Sektionen för ekonomi och teknik (SET)

    Författare :Elin Finn; Josefin Jonasson; [2014]
    Nyckelord :feedback; teamutveckling; Net Promoter Score; ledare; system;

    Sammanfattning : In today's changing society, companies need to work with continuous change and improvement to evolve with the market. It is therefore important for managers to learn how to manage teams because they are expected to streamline selected products or processes in the business. LÄS MER