Sökning: "Net Promoter Score"

Visar resultat 21 - 23 av 23 uppsatser innehållade orden Net Promoter Score.

  1. 21. Bankernas framtida kommunikation i sociala medier : En studie av det anseende banken erhåller hos en yngre målgrupp, en yngre målgrupps lojalitet till sin bank samt vilken framtida potential sociala medier utgör för bankernas kommunikation med yngre målgrupper.

    Kandidat-uppsats, Stockholms universitet/Företagsekonomiska institutionen

    Författare :Ida Nicoletta Stanar; [2013]
    Nyckelord :bank; banker; sociala medier; framtida kommunikation; PR; anseende; lojalitet; net promoter score;

    Sammanfattning : .... LÄS MER

  3. 22. 'Online Shopping’ Customer Satisfaction and Loyalty in Norway

    Magister-uppsats, Blekinge Tekniska Högskola/Sektionen för management

    Författare :Pervaiz Ali and Sudha Sankaran; [2010]
    Nyckelord :Online shopping; Customer satisfaction; Loyalty; E-commerce; Norway;

    Sammanfattning : The primary goal of this research is to analyze the customer satisfaction and loyalty of the online customers in Norway. The theoretical framework discusses in brief about the effects of customer loyalty and retention on customer satisfaction. LÄS MER

  4. 23. Alignment - Managing Brand Identity in Online Communities

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Julia Gralberg; Oliver Olsson; Jacob Winther Johansen; [2010]
    Nyckelord :Brand Alignment; Brand management; Brand Identity; Brand Loyalty; Online Brand Community; Social Media; Net Promoter Score; Brand Identity Prism with a sense of community; Management of enterprises; Företagsledning; management; Business and Economics;

    Sammanfattning : Purpose: The purpose of this study is to explore how brand managers align their brand identity within online brand communities where the communication is shared in order to create a reinforcing point of contact instead of a source of mixed messages. Problem: With the increasing usage of the internet, brand managers are today forced and challenged to align and re-enforce a brand’s identity online within its brand community, while also promoting user generated content and customer engagement. LÄS MER