Sökning: "Online Content Provider"

Visar resultat 1 - 5 av 18 uppsatser innehållade orden Online Content Provider.

  1. 1. Targeted content - a case study on increasing online user engagement

    Kandidat-uppsats, Malmö universitet/Fakulteten för teknik och samhälle (TS)

    Författare :Saga West; Phatchana Srinin; [2021]
    Nyckelord :User experience; A B test; Personalization; Front-page; Business software provider; Targeted content;

    Sammanfattning : The data generated from the user's activities and surfing online can have a significant impact when used to improve the content of web pages. The user has little time to scan the content of a web page and the motivation to save time is high. LÄS MER

  3. 2. Ready, set, live! How Do European Consumers Perceive the Value of Live Video Shopping and What are Their Motivations to Engage in It? A Qualitative Study

    Master-uppsats, Umeå universitet/Företagsekonomi

    Författare :Elina Andersson; Nicolai Pitz; [2021]
    Nyckelord :Live Video Shopping; LVS; perceived value; consumer engagement; digital marketing; e-commerce; Technology Acceptance; Uses and Gratifications Theory;

    Sammanfattning : The phenomenon of Live Video Shopping (LVS) has gained increased attention in recent years. Sinceapproximately 2017, the Chinese market has brought LVSto the attention of the public. In terms of overall market share, LVS was projected to account for roughly 20% of the overalle-commerce volume in Chinauntil 2021. LÄS MER

  4. 3. Sentiment Analysis of MOOC learner reviews : What motivates learners to complete a course?

    Master-uppsats, Linnéuniversitetet/Institutionen för informatik (IK)

    Författare :Johanna Knöös; Siri Amanda Rääf; [2021]
    Nyckelord :Massive Open Online Courses; MOOCs; Sentiment Analysis; Topic Modeling; Learning Analytics; Mixed Methods Research; Online Learning; E-learning; Learner Motivations;

    Sammanfattning : In the last decade, development of Information and Communication Technology (ICT) thatsupports online learning has increased the demand for e-learning and Massive Open OnlineCourses (MOOCs). Despite their increased popularity, MOOCs are struggling with highdropout rates and only a small percentage of learners complete the courses they enrolled in. LÄS MER

  5. 4. Factors That Affect Consumer Behavior Towards Streaming and TV Services

    Magister-uppsats, Mälardalens högskola/Akademin för ekonomi, samhälle och teknik

    Författare :Stephanie Weber Pedersen; Julia Juhlin; [2021]
    Nyckelord :Ease of Use; Cost; Availability; Media Options; Online Streaming; Cable TV Provider;

    Sammanfattning : Research questions:          RQ 1: What factors affect consumer behavior regarding streaming   services or TV-services? RQ 2: How do the factors affect consumers behavior when it comes to buying, continuing, substituting or ending a streaming service or TV-service?   Purpose:             We aim to discuss the underlying reasons, or factors as to  why consumers buy, substitute, continue or end subscriptions to   traditional TV, streaming services, or both mediums. We aim to use   focus groups to see if factors earlier quantifically studied can be   identified and supported qualitatively. LÄS MER

  7. 5. Dashboard for media publishers to let them gain AI driven insights into their audience and content interactions

    Master-uppsats, KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Författare :Ondrej Brém; [2021]
    Nyckelord :;

    Sammanfattning : This project is looking into the changing workflow of news publishers as they adopt the use of algorithmic personalization of their content to the readers of the news sites online. This report describes the initial phase of a research project of Recombee, recommendations as a service provider, which aims to provide an analytical and configuration dashboard for the AI recommendation system. LÄS MER