Sökning: "Online video advertisements"

Visar resultat 1 - 5 av 13 uppsatser innehållade orden Online video advertisements.

  1. 1. An analysis of how video advertising factors influence consumers' impulse purchase intentions — In the context of short-form video

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Huihao Lu; Yating Zheng; [2023]
    Nyckelord :Short-form video advertising; impulsive purchase intention; emotional response; Business and Economics;

    Sammanfattning : Online shopping is gradually becoming a daily behavior in people's lives, and advertising marketing methods based on short videos are also playing an increasingly important role in this trend. Different from pictures and texts, it combines sound and picture, is easy to spread, and contains a lot of information, which conforms to people's habit of using fragmented information. LÄS MER

  3. 2. Eat, Sleep, Stream, Repeat : A quantitative study comparing the streaming behavior of Swedish consumers of ages 20-30 and 40-60.

    Kandidat-uppsats, Jönköping University/IHH, Företagsekonomi

    Författare :Betty Jakobsson; Moa Ovik; [2023]
    Nyckelord :;

    Sammanfattning : Background: The market for streaming services has grown in Sweden, perhaps because of the country’s high technology level and high trust in digital payments, both of which are necessary to stream videos online and pay subscription fees. The usage of streaming services and the motivational factors for choosing them are dependent on many different variables, such as cultural and economic situations as well as individual needs. LÄS MER

  4. 3. AI Second that Emotion - Using Natural Language Processing to Study the Impact of Non-Stereotyped Video Advertising on Consumers’ Emotions & Online Consumer Engagement

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Amanda Hassel; Linnea Jonsson; Johan Strömfeldt; [2022-08-04]
    Nyckelord :Stereotype; Video Advertisement; Emotions; Online Consumer Engagement; Natural Language Processing NLP ; Artificial Intelligence AI ; Machine Learning; Bidirectional Encoder Representation from Transformers BERT ; Transformer Models;

    Sammanfattning : This paper aims to provide a deeper understanding of the emotional and online engagement behavioral responses to non-stereotyped gender role depictions in video advertisements. The consumer response to two video ads that portray non-stereotyped gender roles by the well-known brands Gillette and Always was analyzed. LÄS MER

  5. 4. Generation Z users' attitudes towards online video advertising : Youtube video platform

    Kandidat-uppsats, Jönköping University/JTH, Avdelningen för datateknik och informatik

    Författare :Shichen Ji; Shiyi Feng; Mingshun Xie; [2022]
    Nyckelord :Informatics; User experience; Online video advertising; Generation Z; YouTube; Customer Perceived Value;

    Sammanfattning : Generation Z has been in a high-pressure environment for a long time, whether studying or working, and everyone is in a fast-paced attitude of life. The online world, especially video software, is very popular among the Generation Z crowd because these video software can provide fast, convenient, and decompressed content. LÄS MER

  7. 5. “Yebo Gogo, it’s time to braai Mzansi!” Code-Switching, Borrowing, Prestige, Slang, and Persuasion in the Digital Marketing Industry of South Africa

    Kandidat-uppsats,

    Författare :Daniel Neate; [2022]
    Nyckelord :Advertising; code-switching; borrowing; slang marketing; covert or overt prestige;

    Sammanfattning : This paper will analyse code-switching, borrowing, slang, and covert or overt prestige in online and television media. The days of OOH (Out Of Home) advertising are becoming obsolete and moving toward a digital age. LÄS MER