Sökning: "Oscar Sandelin"

Hittade 2 uppsatser innehållade orden Oscar Sandelin.

  1. 1. The Challenges of a B2B Market Entry within the Automotive Industry

    Master-uppsats, KTH/Skolan för industriell teknik och management (ITM); KTH/Skolan för industriell teknik och management (ITM)

    Författare :Zacharias Rudberg; Oscar Sandelin; [2019]
    Nyckelord :Strategy Implementation; Market Theory; Strategy; Industrial Business to Business Marketing; Motor Vehicle Industry; Assembly Tools; Market Entry; Customer Relations; Organizational Alignment; Market Strategy; Marketing Organization; Strategiimplementering; Marknadsteori; Strategi; Industriell Business to Business Marknadsföring; Bilindustrin; Monteringsverktyg; Marknadsingång; Kundrelationer; Organisatorisk samstämmighet; Marknadsstrategi; Marknadsorganisation;

    Sammanfattning : This thesis investigates the factors to consider when implementing a business to business market entry strategy within the automotive industry. The aforementioned is conducted through an exploratory case study at a global industrial firm providing a comprehensive range of products and services within the motor vehicle industry. LÄS MER

  2. 2. Impact on manufacturing execution systems through the use of smart connected devices

    Kandidat-uppsats, KTH/Industriell produktion; KTH/Industriell produktion

    Författare :Zacharias Rudberg; Oscar Sandelin; [2017]
    Nyckelord :;

    Sammanfattning : The recent development of smart connected devices, in this paper defined as cyberphysical systems (CPS), within the context of Industry 4.0 presents an opportunity for the manufacturing industry to reach new levels of efficiency. LÄS MER