Sökning: "Marknadsingång"
Hittade 1 uppsats innehållade ordet Marknadsingång.
1. The Challenges of a B2B Market Entry within the Automotive Industry
Master-uppsats, KTH/Skolan för industriell teknik och management (ITM)Sammanfattning : This thesis investigates the factors to consider when implementing a business to business market entry strategy within the automotive industry. The aforementioned is conducted through an exploratory case study at a global industrial firm providing a comprehensive range of products and services within the motor vehicle industry. LÄS MER
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