Sökning: "Persuasiveness"

Visar resultat 1 - 5 av 20 uppsatser innehållade ordet Persuasiveness.

  1. 1. Educate, entertain, and esthetically appeal with influencer marketing videos – but how? : A qualitative descriptive study of the utilization of education, entertainment, and esthetic aspects in influencer marketing videos to promote second hand fashion online stores. 

    Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

    Författare :Olivia Mikkola; Meri Viro; [2023]
    Nyckelord :Online second hand fashion store; social media influencer; store promotion; education; entertainment; esthetics;

    Sammanfattning : Background The online second-hand fashion market is a growing market that can be promoted with the help of social media and influencers. Influencers can help with store promotion as well as to promote sustainability and, therefore, promote this alternative fashion consumption style. LÄS MER

  3. 2. Narratives in Conversation : A Study of Russia’s Strategic Narratives and Internarrativity

    Master-uppsats, Försvarshögskolan

    Författare :Ludwig Modin; [2023]
    Nyckelord :Strategic narratives; master narratives; Russia; history; discourses; narrative analysis; international relations; internarrativity;

    Sammanfattning : In general, previous research on Russia’sstrategic narratives has assumed that Russian narratorsinstrumentally refer to other narratives to enhance the strategic narratives’ persuasiveness.Consequently, the implication is that the Russian narrators are unconstrained by their sociocultural situatedness since they are supposedly free to exploit other narratives for reasons of strategic benefit. LÄS MER

  4. 3. Rädsla som retorisk strategi : En kritisk multimodal analys som jämför WWF och Greenpeace miljökampanjbilder och desseffektivitet

    Kandidat-uppsats, Örebro universitet/Institutionen för humaniora, utbildnings- och samhällsvetenskap

    Författare :Linni Börjesson; Jessica Thunman; [2023]
    Nyckelord :Fear appeal; emotional appeal; visuell miljökommunikation; visuell retorik; EPPM; semiotiska resurser; WWF; Greenpeace;

    Sammanfattning : Climate change is one of the greatest challenges of modern times. Environmental organizations do their utmost to inform the public about environmental problems and to invite action to prevent them. To this direction, they run campaigns with posters that combine images and text and evoke emotions in the recipient about these issues. LÄS MER

  5. 4. Assessing Perceived Politeness In A Virtual Agent’s Request To Join A Conversational Group

    Master-uppsats, KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Författare :Alessandro Iop; [2022]
    Nyckelord :Virtual Reality; Politeness; Persuasiveness; Small group behavior; Embodied social agents;

    Sammanfattning : Research around the implementations of human-like interactions during conversations with embodied conversational agents is currently at the forefront of Human-Computer Interaction as a field of science. In particular, conveying politeness through verbal and nonverbal behaviors is a significant challenge when modeling life-like virtual agents, as it underlies the conventional set of unspoken rules that govern human communication. LÄS MER

  7. 5. Framing Accounting: Communicating with Accounting Numbers During COVID-19

    D-uppsats, Handelshögskolan i Stockholm/Institutionen för redovisning och finansiering

    Författare :Martin Lokander; Salam Adeeb; [2021]
    Nyckelord :Framing; Crisis communication; Accounting Numbers; COVID-19; External communication;

    Sammanfattning : This research paper intends to expand on current accounting and crisis communication literature by investigating the use of accounting numbers to frame external communication. The research draws on published financial reports from listed Swedish real estate companies from three time periods during COVID-19. LÄS MER