Sökning: "Pia Senger"
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1. German Generation Y’s PurchaseIntention towards Packaging-Free Products: A TPB Approach
Magister-uppsats, Högskolan i Jönköping/IHH, FöretagsekonomiSammanfattning : Background: The problem of increasing amounts of food packaging waste especially in Germany leads to the challenge of how to minor waste by using no packaging in order to listen to environmental-conscious generation y consumers. This is why retailers need to understand the factors impacting the purchase intention and thus, need to act in higher extend in terms of a preventive sustainable approach. LÄS MER
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