Sökning: "Recession Marketing."

Visar resultat 21 - 22 av 22 uppsatser innehållade orden Recession Marketing..

  1. 21. Lyx i lågkonjunktur : Ett marknadsperspektiv i svåra tider

    Kandidat-uppsats, Handelshögskolan BBS

    Författare :Johan Carlo; Dennis Olofsson; Gustav Östergren; [2009]
    Nyckelord :luxury; recession; quality; impact; marketing; lyx; lågkonjunktur; kvalitet; påverkan; marknadsföring;

    Sammanfattning : This study will focus on the luxury market and how this market has been affected by the present recession. The economic downturn have had a major impact on today’s business and consumption, practically all industries have been affected. LÄS MER

  3. 22. Spanish Wine in Sweden

    Magister-uppsats, Handelshögskolan vid Umeå universitet

    Författare :Gorka Insagurbe; Jorge Castillo; [2007]
    Nyckelord :Spanish Wine; Consumer behavior; Competitive Strategies; Sweden;

    Sammanfattning : ABSTRACT The new century has provoked the liberalization of the world economy and market globalization. International marketing has opened the borders for all countries, which can compete with the same competitive tools, increasing the rivalry among them. LÄS MER