Sökning: "social innovation"

Visar resultat 1 - 5 av 932 uppsatser innehållade orden social innovation.

  1. 1. UNATTENDED DISTORTION - A study on how EU higher education objectives can appear distorted by level-, actor- and issue-dimensions of governance in Business and Economics bachelor’s programs at Swedish University Colleges

    Magister-uppsats, Göteborgs universitet/Statsvetenskapliga institutionen

    Författare :Carl-Fredrik Miles; [2021-08-12]
    Nyckelord :;

    Sammanfattning : The EU agenda for the whole education area is denounced vital for the economic and social growth of the Union. As such it infers involvement of other policy areas such as research and innovation, foreign policy, or migration for example. LÄS MER

  2. 2. CHALLENGES WHEN DIFFUSING INNOVATIVE PRODUCTS THROUGH DIGITAL MARKETING - A qualitative research study exploring the major challenges when diffusing innovative products through digital marketing based on a case study of a diving equipment company

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Sophie Längvik; Emma Wallander; [2021-07-09]
    Nyckelord :Product Innovation; Diffusion of Innovation; Communication; Digital marketing; Social media marketing; Content marketing; Influencer marketing; Search engine optimization; Search engine marketing;

    Sammanfattning : The main objective with this study was to explore the major challenges whendiffusing innovative products through digital marketing. The purpose of thisresearch was to bring clarity in what challenges managers for innovativeproducts face when using digital marketing practices, such as Social MediaMarketing, Content Marketing, Influencer Marketing and SEO/SEM to diffusetheir products. LÄS MER

  3. 3. Sustainability as an opportunity: Value creation for innovative ventures through proactively tackling environmental and social issues. A study on Librixer AB about reducing water pollution by recycling unused pharmaceuticals.

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Oskar Bertéus; Benjamin Dobberke; [2021-07-06]
    Nyckelord :Sustainable Business Model; Business Model Innovation; Sustainable Development Goals; Opportunity Recognition;

    Sammanfattning : This thesis argues that Sustainable Business Model Innovation should be considered anessential process for small- and medium-sized enterprises to create value. In order to establisha sustainable value proposition, the researchers propose that social, economic andenvironmental attributes have to be considered from the start of a Business Model Innovationprocess and that social and environmental aspects cannot simply be added to an existingBusiness Model. LÄS MER

  4. 4. Challenges within Scaling: Tradeoffs and Tensions

    Master-uppsats, Göteborgs universitet/Institutionen för globala studier

    Författare :Jasmine Afshari; [2021-07-01]
    Nyckelord :Sustainability; Corporate Social; Responsibility; Capacity Building; Scaling; Collaboration; ; Value Creation; Business Model; Business Model Innovation;

    Sammanfattning : Clothing brands implementation of supply chain sustainability in regards to controlling the labor rights of suppliers has long taken the form of auditing, compliance and monitoring. However, critics argue that these methods are not designed to protect labor rights and improve working conditions, but rather to prevent damage to brands reputations, as well as limit their legal responsibility. LÄS MER

  5. 5. “I can’t hear you, you’re muted” – Socialization in virtual communities of practices- A case study of how newcomers’ transition into a new organization is affected by a virtual onboarding process

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Rasmus Lidh; Rebecca Niklasson; [2021-06-29]
    Nyckelord :Socialization; networking; knowledge sharing; virtual onboarding; virtual communities of practice; innovation; technological tools;

    Sammanfattning : MSc in Management.... LÄS MER