Sökning: "Recession Marketing."

Visar resultat 11 - 15 av 22 uppsatser innehållade orden Recession Marketing..

  1. 11. Social Media Marketing in Start-up Companies : Reaching New Consumers and Retaining Current Customers through Blogs and Facebook

    Kandidat-uppsats, Företagsekonomiska institutionen

    Författare :Frida Mårtensson; Elin Kvarnström; [2012]
    Nyckelord :Social Media Marketing; Start-up Companies; Facebook; Blogs; Word-of-Mouth; Communication;

    Sammanfattning : The current recession has made it difficult for companies to find customers and therefore tofinance their business which often leads to cuts in the marketing budget. Social mediamarketing could be the solution in these situations. LÄS MER

  3. 12. Visst vill jag köpa det här : en studie om vilka marknadsföringsstrategier som kananvändas av livsmedelsföretag för att marknadsföra exklusivalivsmedel i butik

    Kandidat-uppsats, SLU/Dept. of Economics

    Författare :Chilani De Soysa; [2011]
    Nyckelord :marknadsföring; butik; exklusiva livsmedel; sinnen;

    Sammanfattning : Marknadsföring är något centralt i livsmedelsbutiker. Detta tillföljd av ett överskott avlivsmedelsbutiker vilket har inneburit att konkurrensen hårdnat inom denna bransch då deflesta butiker riktar sig mot samma kundsegment (pers. med., Nilsson, 2011) . LÄS MER

  4. 13. Ägarlägenheter : En studie av tre delmarknader i viss jämförelse med bostadsrätt

    Magister-uppsats, Fakulteten för ekonomi, kommunikation och IT

    Författare :Jennie Söderström; Alban Thaqi; [2010]
    Nyckelord :apartment ownership; co-operative apartment; tobins q; housing market; ägarlägenhet; bostadsrätt; tobins q; bostadsmarknad;

    Sammanfattning : Background Apartment ownership is a popular and well established type of housing in many countries, such as Norway, Denmark and UK. During spring 2009 the Swedish Parliament passed a new legislation which made it possible for apartment ownerships also in Sweden. LÄS MER

  5. 14. Food retailing during economic downturn. In what way can marketing strategies be adapted to changing consumer’s behavior? Case study of Russian X5 Retail Group and Swedish the ICA Company

    Magister-uppsats, Blekinge Tekniska Högskola/Sektionen för management

    Författare :Anna Buneeva; Agshin Garajayev; [2010]
    Nyckelord :retail chain; food; marketing; price; demand;

    Sammanfattning : Retailing is the considerable element of today economy. This sector was rapidly developing during past years. It was easy to make consumers spend their money because they wanted to spend money. Today consumers are no longer eager to spend as much as before. LÄS MER

  7. 15. Entering a new regional market within the technical consultant business

    Master-uppsats, Avdelningen för ekonomi

    Författare :Urban Rystedt; [2010]
    Nyckelord :Relationship marketing; networking; technical consultants; competitive advantage; mutual trust;

    Sammanfattning : Aim: The aim of this study is to describe and analyse the factors that are important when entering a regional market, with a new brand name, within the technical consultant business in Sweden. Method: A qualitative research method has been applied to this study. Two interviews with key members of the chosen organisation have been performed. LÄS MER