Sökning: "Robin Cabander"

Hittade 2 uppsatser innehållade orden Robin Cabander.

  1. 1. How graduating students perceive the staffing and recruitment industry : A study on corporate reputation

    Kandidat-uppsats, IHH, Företagsekonomi

    Författare :Christopher Broman; Robin Cabander; Emilia Karlsson; [2008]
    Nyckelord :Corporate Reputation; Reputation Quotient; League Tables; Staffing and Recruitment Companies; Företagets anseende; Corporate Reputation; Reputation Quotient; League table; Bemanningsföretag; Rekrytering;

    Sammanfattning : Purpose: The purpose of this study is to measure and compare the corporate reputation of four staffing and recruitment companies, from the perspective of graduating students. Background: Corporate reputation is a concept that has interested researchers for the last four decades, and still the concept incorporates a number of varied definitions, contexts and measurement methods (Gotsi & Wilson, 2001). LÄS MER

  3. 2. The Link between Internal Marketing and Customer Relationship Management : A Case Study of one Nordea Call Center in Sweden

    Magister-uppsats, Företagsekonomiska institutionen

    Författare :Joakim Stenbeck; Robin Cabander; [2008]
    Nyckelord :Customer Relationship Management; Nordea; Services Marketing Triangle; Internal Marketing and Focus Groups;

    Sammanfattning : Purpose: The purpose of this thesis is to increase the understanding of the link between internal marketing and customer relationship management by conducting a case study of one Nordea call center. Background: Keeping existing customers is less expensive than acquiring new ones. LÄS MER